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Ben & Jerry’s Unveils New York’s “Borough Brew” Flavor

Ben & Jerry’s Unveils New York’s “Borough Brew” Flavor


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New Yorkers voted on the ingredients and the name

Ben & Jerry's gives us a taste of New York City-inspired "Borough Brew."

On Friday, Ben & Jerry’s presented their New York-inspired ice cream at a one-time-only tasting event at Pier 57 along the Hudson River. Their “City Churned” campaign has brought them to the Big Apple to create the local, crowd-sourced “Borough Brew.”

Ben & Jerry’s analyzed public transportation data, tweets, and traffic patterns to determine flavor ideas, and New Yorkers voted for their favorite ingredients. The end result is a Six Point Brewery beer-infused 3BEANS vanilla ice cream with Spoonable Caramels’ butterscotch swirl, Greyston Bakery’s brownies, and Liddabit Sweets’ caramel corn.

“We’re creating flavors for five cities this summer as part of this year’s City Churned project, and we are heading to Portland and Seattle after New York,” Ben & Jerry’s Flavor Guru Eric Fredette told The Daily Meal. The Ben & Jerry’s team has already created flavors for the first two cities, Washington, D.C. and San Francisco. The D.C. flavor, “Capitol Chill,” had chocolate ice cream with chocolate cornflake clusters, marshmallow and caramel swirls, and Route 11 sweet potato chip. San Francisco’s “San Fran-tastic,” on the other hand, had caramel ice cream with graham crackers, Kika’s Treats chocolate-covered crackers, TCHO’s milk chocolate, and marshmallow. When asked if he prefers New York’s flavor or the one created for the other two cities, he said, “That’s a hard one, but I’d choose New York.”

Although there are currently no plans to make more of the “Borough Brew,” it still may happen. “We never say never.” Fredette said. New Yorkers just might get another taste of this boozy ice cream someday, and we hope they do: it’s sweet, salty, and slightly smoky.


Ben & Jerry’s Unveils New York’s “Borough Brew” Flavor - Recipes

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Key points

-As globalization and connectivity increase, the “flavor melting pot” is expected to continue to influence NPD. The need for new and exciting tastes is driving consumer demands, while natural ingredients and flavors are a constant trend. The industry is responding with surprising flavor combinations and limited edition releases that target the adventurous consumer (read more).

-Millennials currently are spending 13% of their salaries on food and beverage…in 10 years they’re going to be the largest spender in the food and beverage space, so (the fact) these are the types of flavors and products that appeal to them is going to be critical in keeping their attention (read more).

-Aged, oaked, malted, effervescent, and even piney, as in the case of gin — these are some of the flavor profiles of beers, wines and spirits that food and beverage formulators try to capture and apply to non-alcoholic products (read more).

-Consumers from mature markets are particularly fond of flavor trends. “In the US, the variety of flavors that a brand can offer is remarkable. Flavors are key to build up a complete and diversified product range. In mature markets, consumers are willing to go further regarding taste innovation. In the US, bakery-inspired notes are particularly popular (read more).

-Diners continue to be more educated, mindful and globally connected than ever before (read more).

-Leveraging a flavor strategy that has the ability to attract consumers of all ages is an important tactic today. Over the past decade, the foodservice industry has been almost entirely focused on one generation: Millennials. Of course, there was good reason to be so fixated on one demographic. It was, at the time, the largest—surpassing Baby Boomers—with a tremendous potential spending power and a unique emphasis on the power of food and its role in the generation’s identity. In 2019, Gen Z is poised to outnumber Millennials and will represent 32 percent of the total population…yYounger consumers—Millennials and Gen Z—have grown up in far more diverse environments than previous generations, and have shown both an aptitude for and interest in becoming familiar with foreign cultures. For each brand, it’s important to decide where the operation stands on staying authentic, the level of responsibility in educating its consumers, and whether it’s important to encourage experimentation by creating a “safe” environment….no one answer here is correct, but enabling older consumers to try new flavors can be part of a more engaging and exciting experience, and can deepen the relationship between patron and operation (read more).

-Consumers are expecting both original and natural tastes in the flavors space. “In addition, industrial products are increasingly inspired by gourmet food, resulting in the democratization of exquisite ingredients….consumers from mature markets are particularly fond of flavor trends. “In the US, the variety of flavors that a brand can offer is remarkable. Flavors are key to build up a complete and diversified product range. In mature markets, consumers are willing to go further regarding taste innovation. (read more)

-Demand for ethnic cuisines will remain strong in 2020, but expect more regional twists on current ethnic favorites — and on one that’s an old industry standard (read more).

-Health claims only have a place with emerging flavors and cuisines if they can play the role of the best friend to the leading lady — flavor, cuisine…you can’t just slap a health claim on a product, it must come from a sincere place. It can’t be a marriage of convenience (read more).

-The quest for indulgence is the number one driver for flavor innovation..more than ever, consumers expect the products they eat to be flavorsome…Some products take indulgence one step further and play on combining flavors, offering multisensory experiences to their customers. “Flavor pairing is particularly trendy. This consists of mixing several tastes in one culinary creation…“For example, a bakery product can combine brown and spicy notes. It is also possible to play on both flavor and texture to make a delicious, irresistible treat.” (read more).

-The hottest couples around aren’t on the red carpet, but on the plate, bowl and glass. With Technomic’s recent Flavor Consumer Trend Report showing that a solid 77% of consumers prefer foods that are moderately or very spicy and 62% reporting that they are likely to use it on certain, if not most foods, there is a bumper crop of ideas for pairing hot sauces with foods and beverages (read more).

-Fermentation continues to influence all aspects of menu development, as back-of-house techniques and creativity evolve to keep pace with adventurous palates. Take layered cocktail flavor to the next level with the introduction of fermented infusions, pickled vegetable garnishes and more (more details).

-According to Technomic’s 2019 Center of the Plate: Poultry Consumer Trend Report, 44% of consumers say they would be interested in trying chicken entrees made with new or unique flavors and sauces. And when it comes to what types of flavors they’re interested in, diners say they are likely to order dishes at restaurants at least occasionally if the dishes are savory (44%), tangy (42%), spicy (41%), ethnic, (39%) or smoky (39%). Diners want a variety of flavors with chicken, and working with these, restaurants can come up with enticing entrees and dippable sauces that enliven their menu. Chicken is a versatile fit here as well, as they can pair with dippable sauces that feature those favorite flavors…tangy ranch, smoky barbecue sauce, spicy sriracha mayo or a globally inspired chimichurri aioli (read more).

Glazes and marinades are another way to bring in additional flavor to chicken dishes. Technomic’s 2019 Center of the Plate: Poultry Consumer Trend Report reported that popular glazes or marinades consumers would like to have on their chicken include barbecue (56%), teriyaki (44%), lemon (37%), honey (36%) and bourbon (27%) (read more).

-Some call it hot. Others prefer to say spicy. They are referring to “kick,” that painful, yet pleasurable sensation of the mouth on fire. It’s a sensory experience today’s consumers enjoy that’s intensifying with no signs of abating…kick is what’s driving flavor innovation in meat and poultry, namely sausages, patties and breaded chicken. It’s keeping these products relevant to adventurous meat consumers who have more choices than ever before….consumers are on a big, broad journey of discovery, moving out of their comfort zones to explore new food experiences, with flavor – in particular flavors that provide kick – playing a major part. Brands are leaning towards more remarkable and unusual flavor hybrids, as well as stronger taste experiences (read more).

-For the second half of 2019…more kiwi fruit and pairings with flavors such as strawberry, lime and cucumber….other popular flavors that will continue to be trending this summer are coconut and pineapple, both paired together and separate flavor options. Three very popular summer flavors that we expect to see more of in the next few months are lemon, lime and mango. Lemon and lemonades are complemented by raspberry, strawberry, watermelon, mango, pineapple, fresh mint, blueberry and ginger flavors. Lime flavored applications are also often infused with strawberry, raspberry, mango, watermelon, fresh mint and coconut (read more).

-In the beverage segment, flavor remains a key differentiator and the increasing popularity of plant-based diets and ingredients is introducing bolder flavor notes to the category with earthy flavors and botanical-based beverages taking off including turmeric, saffron, rose and dragonfruit. On the floral side, rose Water and Orange Blossom Water “add the perfect pop of flavor to cold beverages, ice creams and marinades (read more).

-Although millennials and Gen Xers are somewhat more inclined to try new flavor combinations, Baby Boomers tend to eschew new flavors. Still, Baby Boomers continue to have the most buying power and therefore represent an audience that should be targeted with more traditional flavor options (read more).

-As the American consumer base becomes more diverse with increasing Hispanic and Asian populations, the demand for new flavors is continually increasing. One-third of Americans eat ethnic food at least once a week, according to Technomic, and the U.S. is the No. 2 market for global flavors…the proliferation of social media and continued expansion of the average consumers’ culinary horizons through travel — 44% of consumers surveyed said their flavor preferences were driven by travels — has brought the desire for global flavors into the mainstream (read more).

-Simple, creative and forward-thinking touches can take dessert from a standard offering to an impactful and memorable item. Modern strategies like incorporating savory, smoked, spicy and sour flavors into desserts, or using strong visual cues such as tableside theatrics or dramatic plate presentations help move the dessert menu forward while driving purchase intent (read more).

-Broadly speaking, tropical fruit, regional barbecue, botanical and fermented flavors are capturing consumer interest and Instagram feeds. Even the classics … aren’t just the classics anymore…because consumers instead of vanilla want Tahitian vanilla. And instead of chocolate, you’ll see Belgian chocolate, Dutch chocolate, hazelnut chocolate. Something a little different (read more).


Beyond Ben & Jerry's: Even More Frozen Treats for Summer

It's high summer, and between the hot and muggy weather and the current political situation, we could all use a little something chill. In the immortal words of Led Zeppelin's "Whole Lotta Love": "You need cooling, baby, I'm not fooling."

So we went out to find you a fix. Plenty of places scoop ice cream, sorbet and gelato into dishes and cones, but we opted for the road less traveled and sought out purveyors of frozen treats who are stepping outside the carton to offer something unusual.

Some of these businesses do just one thing and do it well. Others offer an expansive selection of cool treats. All are worth a visit.

Eating frozen desserts won't fix the world's problems, but each of these businesses is doing something to promote sustainable agriculture, be it planting bushes and trees for bees or sourcing organic and local ingredients. Pretty cool, indeed.

Sno-Cones at the Farm Between and Arbor Farmstead

3727 Route 15, Jeffersonville, 644-8332, thefarmbetween.com 3 Faywood Road, Grand Isle, arborfarmstead.com

Five years ago, on a slow day at the Johnson Farmers Market, John Hayden of the Farm Between did an informal survey of customer behavior that led to a new direction. "We weren't selling much produce. We saw that people were buying a lot of prepared foods," he recalls. "I said, 'We have to come up with something.'"

After reading a New York Times piece on sno-cones and shave ice — a Hawaiian variation — he decided to buy an ice shaver and create his own using the farm's organic fruits and berries.

Since then, he and his wife, Nancy Hayden, have been selling what John refers to as "the only medicinal sno-cone in the world" — made with elderberry, ginger and honey syrup. "We grow all the fruit, we use our honey, but we do buy in the ginger," he says. Although they've tried growing ginger, it wasn't as pungent as the Peruvian version they purchase.

Other flavors include fan fave strawberry-rhubarb as well as blueberry, raspberry and the farmers' own preference, black currant. "Americans don't know black currant as well as Europeans do," John says. "We're kind of evangelical about it." When the time is right, they also make blackberry-lavender, plum and gooseberry-currant syrups. Want to make your own cone? You can buy the syrups, too.

The Lamoille County farm isn't the only place to find sno-cones flavored with real fruit. The Haydens have passed their passion for berries, and their sno-cone secrets, along to Alisha Utter of Arbor Farmstead in Grand Isle. She's a graduate of the University of Vermont's Farmer Training Program.

While being mentored by the Haydens, as part of that program and beyond, Utter bought her own sno-cone setup and began concocting an independent line of syrups. While the Farm Between sets up at the Burlington Farmers Market on Saturdays, Utter is at the Champlain Islands Farmers Market.

What's Utter's angle? Playing with flavors while staying "organic, hyper-local" and seasonal, she says. Briefly, in the spring, she made lilac syrup. Now she's experimenting with raspberry-beet. "I literally pick every piece of fruit that goes into the syrup," Utter says. The idea is to "capture the flavor of the season when it's at its peak."

Ice Cream Sandwiches, Ice Pops and Milkshakes at the Sweet Spot

40 Bridge Street, Waitsfield, 496-9199, thesweetspotvermont.com

The Sweet Spot in Waitsfield is a frozen-dessert lover's dream come true, offering ice cream sandwiches, milkshakes, root-beer floats and ice pops in a variety of creative flavors.

Take the classic ice cream sandwich. To make their most traditional version, says co-owner Sarina Gulisano, staff underbake thin sheets of brownie and slather it with vanilla, coffee or mint-chip ice cream, all made in-house under the shop's Scout's Honor brand name. Another sandwich features a browned-butter and brown-sugar cookie with lemon ice cream a third is made with gluten-free macaroons. "In those we do chocolate [ice cream] or seasonal fruit flavors [such as] strawberry-buttermilk," says Gulisano.

Scout's Honor ice cream also goes into milkshakes — some of which are boozy, as the Spot has a liquor license — and root-beer floats. "We make our own [soda] with a root-beer tincture, simple syrup and seltzer," Gulisano says. "And then we put in a scoop of ice cream."

How about the pops? "We just try to utilize whatever's in season and whatever's fun to use," Gulisano says. Flavors have included blueberry laced with cardamom Amish peach and jalapeño and house-roasted coffee with horchata. Sour-cherry lemonade and raspberries-and-cream are current favorites.

To make alco-pops — which, Gulisano says, "won't get you drunk" — she freezes a cocktail base of liquor and flavorings. There's a margarita pop, a mojito with homegrown mint, and the less-common Italian Greyhound, made of grapefruit juice, bitters and vodka.

Whether you're dreaming of the classic combo of chocolate cookie and vanilla ice cream or an original twist on a popsicle, the Sweet Spot has you covered.

Lovewiches, Ice Cream Cakes and Frozen Cookie Dough at Vermont Cookie Love

6915 Route 7, North Ferrisburgh, 425-8181, vermontcookielove.com

With nine kinds of cookies and 13 different frozen treats to slather on 'em, Vermont Cookie Love can make a Lovewich, or ice cream sandwich, to suit any taste. "It's something we do to order," says owner Paul Seyler. "People can choose the ice cream they want and the cookies they want. It's a never-ending-combo possibility." The cookies are baked fresh daily, while the dairy comes from Wilcox Ice Cream of East Arlington.

One of the most popular Lovewiches combines the Addicted to Love cookie — flavored with ground coffee beans — and coffee ice cream. People also ask for Forbidden Love, cocoa dough with chocolate and white-chocolate chips, slathered with mint-chocolate chip ice cream. The Summer Love cookie, studded with dried raspberries and blueberries, is a perfect match for raspberry sorbet. Lovewiches can be made with vanilla, chocolate, maple or coffee creemee, too.

VCL also makes ice cream cakes, Seyler notes. These consist of Kingdom Creamery of Vermont ice cream, sprinkles of "cookie crush," and chocolate or salted-caramel sauce. "It's a throwback to Carvel but with better ingredients," he says.

Then there's VCL's frozen cookie dough, which the company sells at local stores and co-ops. Although it's made with pasteurized eggs, Seyler says, it's not intended as a frozen dessert on its own: "We sell it to be baked." Yet, he observes, "People tell me more and more that it never makes it to the oven."

Cider Slush at Hackett's Orchard

86 South Street, South Hero, 372-4848, hackettsorchard.com

When you order cider slush at Hackett's Orchard, you're getting more than a cool and refreshing drink. The slurry is made of pure apple cider and nothing else, and its taste changes as the season progresses and different types of apples ripen.

With 47 varieties in production, that mixture will never be the same twice. "Early on, [the flavor] is a bit light," explains co-owner Celia Hackett. "Later in the season, when the apples are more mature, they have a great flavor."

Hackett, who guesses that the "very popular" icy treat originated at state fairs, says that she and her crew work hard on creating cider blends that have a balance of sweetness and acidity, which leads to an ideal slush. "They're very good," she says. "They just speak for themselves, and they're nice, refreshing and healthy."

In addition to the cider slush, Hackett's offers cider doughnuts, veggies, pumpkins, syrup, honey, berries and frozen apple crisps to take home. Customers will find a selection of goods from other local farmers and producers, a playground, and, of course, pick-your-own apples.

Popsicles at Adam's Berry Farm

985 Bingham Brook Road, Charlotte, 578-9093, adamsberryfarm.com

There's something glorious about the simple purity of frozen fruit on a stick, and that's exactly what Adam's Berry Farm's popsicles consist of. Made with the farm's own organic strawberries, blueberries and raspberries, the pops encapsulate the brightest moments of each berry season.

The sweet treats help customers cool down at the Burlington Farmers Market and are available at the ABF farmstand in Charlotte. The farm carries plenty more fruity goodies, including vinegar, chutney, eggs (labeled on the website as "hen berries") and quince paste. Soon, Adam's Berry Farm pops will be available at City Market/Onion River Co-op, including raspberry-hibiscus mint, blueberry-lime and strawberry-lemon.


Sensodyne

Sensodyne is one of the best toothpaste brands that help’s those with sensitive teeth enjoy ice cream, pain-free! Well, the toothpaste brand knows how important ice cream is to you and wants to celebrate National Ice Cream Day in a unique way! On July 19 at 12p.m. EST, tweet “#SensodyneSundae #giveaway and an ice cream emoji” and you will receive same-day delivery of a cooler bag that includes one pint of ice cream, an ice cream bowl, delicious sundae toppings, and Sensodyne® Rapid Relief toothpaste! Keep in mind the giveaway only applies to fans in Los Angeles, San Francisco, New York City, Philadelphia, and Chicago and while supplies last!


Ben & Jerry’s Unveils New York’s “Borough Brew” Flavor - Recipes

From a small cafe in London that opened in 1971, Hard Rock has grown to become a global brand with 175 Hard Rock locations consisting of 139 cafes, 19 hotels and 9 casinos in 55 countries. The name is synonymous with music, memorabilia, and fun tasty food. And as of April 1st that tasty food is getting a makeover when Hard Rock Cafe unveils a new menu in U.S. and European restaurants. This is the first time the brand has done a complete overhaul of the entire food and drink menu.

To get a preview of the new offerings Hard Rock Cafe invited a small group of select media to a private showcase at their New York’s Times Square location. Featured were the new menu items including bar bites, drinks, appetizers, desserts and entrees.

On hand were Hard Rock executives among them Vice President/ CMO John Galloway, Vice President/ COO Company Cafe Operations Fred Thimm, brand’s Executive Chef Russell Booth, and Worldwide Director of Beverage Cindy Busi.

It did not take long for the warm up act to open the show. Immediately upon entering servers waste no time in offering the savory new bites on the menu. There’s Balsamic Tomato Bruschetta, freshly hand breaded Onion Rings, the Twisted Mac, Chicken & Cheese, the Rockin’ Wings made up of jumbo wings, coated with the signature smoked dry rub, slow roasted and served with blue cheese, carrot and celery sticks and Nachopallooza made up of Tortilla chips piled high and layered with three bean mix, Monterey Jack and cheddar cheeses, pico de gallo, jalapeños and green onions, finished off with sour cream.

Hard Rock Cafe’s Vice President/ CMO John Galloway with Executive Chef Russell Booth

Galloway, Booth and Busi revealed the process that went into creating the new signature menu and cocktails. Over the course of several months research was done in many of the Hard Rock Cafes worldwide to determine what customers liked and the new developing trends. They then put these items on a testing menu and surveyed customers on their favorites. Our Chef’s Table was the culmination of an intense, rigorous and time consuming process to determine the final menu that will travel the world. Everything has been thoroughly researched, including plates and glassware.

When it comes to drinks there are three cocktails that stand out.

Red Berry Press is perfect for sharing. Made from fresh strawberries, raspberries and lemons pressed together with Svedka Clementine Vodka, lemon-lime soda and lemonade made from scratch. The flavor is constantly changing as the fruit is pressed.

Next was Air Mexico, a version of the Margarita made with Avion Silver Tequila, Cointreau Orange Liqueur, and Hard Rock’s made-from-scratch Margarita Mix. You get three samplers of flavors (Watermelon, Mango, Cucumber, Blue Curacao, Pomegranate or Wildberry) and then decide on a flavor for the larger glass.

Finally there was the Magical Mystery Mojito, made with cucumber syrup, mint leaves, and lime juice muddled together with Hendricks Gin, St Germaine Elderflower Liqueur and topped with a splash of Sierra Mist. In addition to the leaves the drink also has a slice of cucumber.

After the light bites, drinks and presentations it was time to open the curtains and let the main acts take the spotlight. For this special preview Hard Rock set up tables on stage. As Galloway said, “We want you to be part of the show.” A philosophy that goes into making every customer the star of their own Hard Rock experience.

The set up was impressive. At the back of the stage were the signature dishes along with a rack of beef and fresh Norwegian salmon. As the chef mentioned everything on the menu is made in-house, including the ketchup. The steaks are aged for 28 days.

The opening act was the Grilled Chicken Arugula Salad (baby arugula, grilled chicken, spicy pecans, dried cranberries and fresh oranges tossed in lemon balsamic vinaigrette, topped with crumbled feta cheese) already set at the table.

Then it was time for the headliners of the meal. Servers brought the BBQ Chicken and Ribs Combo and the Smoked Beef Brisket Sandwich (slow-cooked beef brisket topped with hickory barbecue sauce and crispy onions on grilled sourdough bread).

Next to come was a combination of the Cowboy Rib Eye (a USDA choice 28-day aged 16-oz bone-in rib eye steak, grilled to perfection, topped with maître d’ butter and served with Yukon Gold mashed potatoes and seasonal vegetables) and the Grilled Norwegian Salmon, an 8-oz filet, wrapped in cedar paper, grilled tender and drizzled with sweet and spicy barbecue sauce with maître de butter also served with Yukon Gold mashed potatoes and seasonal veggie.

Hard Rock takes great pride in their burgers. And at the Chefs Table we got a preview of three new selections.

The Tango Burger is made of quality Black Angus Premium beef, topped with homemade tangy BBQ sauce, a custom Sloppy Joe mix, melted Jack and American cheese and blue cheese crumbles all served on a Brioche roll and finished with special horseradish mayo.

The Grilled Vegetable Sandwich has grilled portobello mushrooms, zucchini, yellow squash, roasted red peppers and grilled asparagus, topped with Monterey Jack cheese and balsamic glaze on grilled sourdough with tarragon mayonnaise.

Then there is Fiesta Burger served on a toasted brioche bun layered with roasted jalapeño salsa, melted Jack cheese, freshly made guacamole, pico de gallo, crisp lettuce and vine-ripened tomato.

Bringing the Chef’s Table to a grandiose climax was dessert as a closing act. Among the treats presented was the Cheesecake, made in-house with a generous helping of Oreo cookies baked in rich and creamy New York style, surrounded by a decadent Oreo cookie crust.

There was also the Fresh Apple Cobbler served warm with vanilla ice cream, topped with walnuts and caramel sauce. And finally the Hot Fudge Brownie made with Ben & Jerry’s vanilla ice cream and hot fudge on a fresh homemade brownie, topped with chopped walnuts, chocolate sprinkles, fresh whipped cream and a cherry.

For an encore Hard Rock Cafe has developed some dessert cocktails. My personal favorite is the Twist & Shout, made with Guinness Draught Beer, Bacardi OakHeart Spiced Rum, Dark Crème de Cacao, Chocolate Syrup, Monin Salted Caramel Syrup blended with Ben & Jerry’s Vanilla Ice Cream and topped with whipped cream, caramel, chocolate and the signature applewood smoked crisp bacon. This unlikely combination is sure to produce your new guilty pleasure.

There is also the Salted Caramel Cafe with Tia Maria, Baileys Irish Cream, Monin Salted Caramel Syrup, Half & Half, and Fresh Hot Coffee.

HOMBRE Magazine’s Francisco Romeo joins Hard Rock Cafe’s Vice President/ COO Company Cafe Operations Fred Thimm, and Executive Chef Russell Booth for taste preview of the brand’s new menu.

Much the same as their music memorabilia, Hard Rock Cafe’s brand new menu is sure to reach Number 1 with a bullet when it drops. This is food destined for worldwide platinum selling status.

HOMBRE Magazine’s Francisco Romeo at the Hard Rock Cafe’s Chef Table unveiling of their new menu

Hard Rock International owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. For more information on Hard Rock International.


Ben & Jerry’s Unveils New York’s “Borough Brew” Flavor - Recipes


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House Of Sport Opens In Rochester, NY

House Of Sport, a destination devoted to sport, recently opened in Rochester, NY. From baseball to yoga and wrestling to lacrosse, no matter how you stay active, House Of Sport wants to help you reach the top of your game. Not only does it have the top gear you need to perform your best, it has created an interactive space where you can find inspiration and practice your skills including: The Field – Open year-round, you can practice team drills on the turf or test your solo skills. The Wall – Come work your balance, strength and confidence on our 32´ rock wall. The Golf Pro Shop – Improve your golf game with lessons in one of our three TrackMan 4 Simulator fitting bays or with the help of BioMech Golf Technology. The Cage – Step up your game before you step up to the plate with the top gear, services and interactive experiences. (Web Site) www.dicks.com

Kroger Expands Partnership With 80 Acres Farms To 316 Stores

The Kroger Co. and 80 Acres Farms bring farm-fresh produce to customers across Ohio. The companies are growing their partnership to reach more shoppers in the Midwest – both in-store and online.
“Everyone deserves easy access to fresh, affordable, delicious food,” said Dan De La Rosa, Group Vice President Fresh Merchandising, Kroger. “This newly expanded partnership means more communities will have just-picked produce at their fingertips 365 days a year. We’re proud to partner with 80 Acres Farms as we work together to create a world with Zero Hunger | Zero Waste.”

80 Acres Farms’ breakthrough technology means the company can grow pesticide-free produce all year long. With locations closer to customers, the farm-to-table carbon footprint and overall food waste are low.

“Kroger leads with their commitment to fresh by providing customers access to fresher and more nutritious produce,” said Mike Zelkind, CEO and Co-founder of 80 Acres Farms. “Consumers are looking for more nutrition from their diet and want to trust that their food is safe and chemical-free and it will last longer in their refrigerators. The 80 Acres Farms brand delivers against all those promises.” (Web Site) www.kroger.com



Philips Digital Signage Displays Installed Inside 700 Kwik Trip Supermarkets

More than 1,000 Philips digital signage displays have now been installed inside all 700 Kwik Trip convenience stores, transforming the way the company communicates with its customers and manages its in-store marketing.

The installation has generated significant cost savings for the business ($2m), created more consistency between stores (all screens remotely managed), enhancing their green credentials by reducing waste, and opening new revenue streams and opportunities. (Web Site) www.philips.com


Sprouts Farmers Market Announces New Stores

Sprouts Farmers Market announced a series of new stores, including four with a new, smaller format in line with previously announced strategy, and one store relocation. The healthy grocer will open approximately 20 stores this year. Sprouts is known for offering a unique farmer’s market experience through an open layout fostering customer engagement, and a curated selection of innovative and responsibly sourced healthy products.

“This year, Sprouts will densify its footprint with more stores opening in California, Florida and Texas,” said Dave McGlinchey, Sprouts Chief Format Officer. “We’re excited to introduce our newest format in four stores in the second half of 2021 and plan to feature this format with even more stores next year, when we will be expanding at unit growth of 10% or more.”

Among the openings are 10 stores in Florida where the grocer has been growing rapidly since 2018 and currently operates 23 locations. Stores in Dania Beach, Fla., Grand Prairie, Texas, Phoenix, Ariz., and Smyrna, Ga. will introduce Sprouts’ updated, smaller format which averages 25,000 square feet, and one store in Tustin, Calif. will be remodeled this year with the new layout.

“Our refreshed format highlights the unique experience Sprouts is known for while emphasizing product innovation, attributes and departments meaningful to our target customers like high-quality meat and seafood, frozen items and plant-based products,” said McGlinchey. “The smaller size is very efficient and keeps produce at the heart of the store while maintaining our familiar open layout that will offer more assortment of products for a treasure hunt shopping experience.” (Web Site) www.sprouts.com


Velvet Taco Brings Globally Inspired Tacos To San Antonio With Two Restaurants

Velvet Taco, the adventurous, one-of-a-kind taco restaurant serving up globally inspired tacos, opened two San Antonio locations. The chef-inspired concept offers over 20 taco varieties on its adventurous, innovative menu, as well as creative sides and scratch-made red velvet cake, all created in-house with the finest, freshest ingredients – from slow-roasted rotisserie chicken to house-made pickles. The result is a new food category, featuring a range of diverse, international flavors such as the Cuban Pig, the Fried Paneer, the Spicy Tikka Chicken and the Fish ‘n Chips tacos, that is a marked departure from the Tex-Mex taco restaurants that are more familiar to most San Antonians.
Velvet Taco at Rim Crossing’s 2,500-square-foot dining room features bright and rustic furnishings with indoor seating for nearly 50 and a covered patio that seats about 20. The lively, electric space, Velvet Taco’s 20th location in the nation, also features one-of-a-kind, hand-painted murals, including a street art-inspired “I Love San Antonio” mural. Guests who visit the Rim location can take advantage of the drive-up pickup window for orders placed in advance through the Velvet Taco app or website. The restaurant’s approach to the Grayson Street location, in the former home of the legendary Taco Land underground music venue and restaurant, will be a bit different. Velvet Taco will respectfully preserve Taco Land’s famous hand-painted murals, and a new exterior art piece will pay tribute to Taco Land’s late owner, Ram Ayala, who opened the restaurant in 1965 and ran it until his untimely death in 2005. (Web Site) www.velvettaco.com


Affinity Creative Develops 360-degree Customer Experience For PharmaStrip

PharmaStrip set out to offer a better form factor for the delivery of CBD and dietary supplements including a Melatonin product. For over two years, the brand has developed a line of innovative products, using flash-dissolve oral strips to optimize bioavailability and provide more rapid absorption, as well as to offer precise dosing in a convenient format. Simply put, their vision was to seek to create a world of wellness beyond prescriptions.

Affinity Creative Group developed a 360-degree customer experience to deliver on that vision, creating all touchpoints for the brand’s rollout. This multidisciplinary project featured Affinity’s expertise in customer segmentation, brand positioning, tagline, package design, website development, retail displays, and launch point-of-sale materials.

With “Discover Wellness, Discover Performance” messaging established, Affinity created a brand identity and package design which features an array of concentric rings to help evoke the feeling of dynamic movement and precision. Currently PharmaStrip’s offerings include a Hemp CBD oral strip and Melatonin oral strip available in multiple flavors, including Peppermint, Cinnamon, Spearmint, Coffee, Pineapple, Strawberry and Vanilla Cake. The re-closable carton containing the strips was designed to be as functional and as relatable as a pack of gum. (Web Site) www.affinitycreative.com

New Fragrance Displays Developed By Expressive Visuals For Pacifica Beauty Debuts At Target

Leading visual marketing solutions company Expressive Visuals recently debuted fragrance displays that it had developed for Pacifica Beauty at Target stores nationwide. Designed, manufactured, and distributed by Expressive Visuals, the Pacifica Beauty fragrance displays are made using a proprietary gloss coating that prevents the spray from fragrance test bottles from damaging the printed visuals. The displays showcase Pacifica Beauty’s full range of clean, 100 percent vegan, and cruelty-free fragrance products, which include perfume sprays, hair and body mists, roll-on, and solid perfumes.

“It’s great to see that our team has been successful in developing yet another engaging product display that showcases such a wonderful assortment of fragrances at Target,” said Allen Gasper, Vice President of Expressive Visuals. “In addition to being proud that Pacifica Beauty is happy with how well the displays turned out, I am also thrilled to see that our work is having such a positive consumer response.” (Web Site) www.Expressive-Visuals.com

Farmers Insurance® Launches New CrashAssist Feature Within the Signal® App

Farmers Insurance® has launched CrashAssist, a new feature included within the Signal® app that helps connect drivers with emergency services in the event of an accident and offers help in reporting a claim, if desired. The crash detection feature is available via app update to all Signal customers.
“We are committed to finding innovative ways to help people be safer on the roads,” said Carolyn Wald, head of innovation and integration for Farmers®. “Signal was created to encourage drivers to practice focused behaviors, like avoiding phone use and not speeding in an effort to prevent accidents from happening in the first place. Adding crash detection to the app’s capabilities helps us take the safety features a step further by recognizing a possible crash and connecting drivers to the help they need.”

Using the same phone sensors already in use by the Signal app, CrashAssist will deliver a push notification if a crash is detected. Customers will be prompted to confirm whether or not a crash occurred and if they are in need of emergency services. Drivers can also access additional support services including tips to document the crash, share their location, request roadside assistance or report a claim. In the event a crash is detected, and the customer does not respond to the push notification within one minute, two phone calls will be triggered. If the customer does not answer either phone call, emergency services will be dispatched to their location. All Signal users will be automatically opted into CrashAssist however, they have the ability to opt out within the app at any time.

The Signal app offers a number of other features to help drivers recognize behaviors that may be taking their attention off the road. The app assigns customers a score based on key factors including hard braking, excessive speed, mileage and time of day, and provides opportunities to earn a discount for focused driving.

Jared® Offers Immersive, Nationwide Custom-Jewelry Design Experience

Jared® has launched a new era for fine jewelry design, unveiling a series of initiatives to make the custom-design process more accessible, convenient and experiential for more people. At the core of this initiative is the launch of The Jared Foundry, a pioneering and bespoke in-store experience that amplifies Jared’s expert artisans and use of technology – including 3D printers – currently located within 19 select stores from New York to California.

Typically, customers start the process when they speak with one of Jared’s jewelry consultants – whether in a store or virtually. For those who like the idea of designing something from scratch, their next step often involves connecting with a Jared artisan who might be visibly working in a Jared Foundry or any Jared location across the country.

The artisan typically asks the customer to describe his or her goal and vision, followed by preferences for budget, materials and timelines. They’ll also discuss the customer’s personality, lifestyle and style aesthetic – such as modern, classic, Art Deco, sculptural, minimalist, etc. Throughout the design process, Jared provides customers with sketches, images and videos to show potential permutations in real time – and the customer maintains control by approving each iteration. Ultimately, Jared’s team can curate the type of experience a customer is seeking – whether an immersive experience that might take months or one that meets an urgent deadline.

Wellness Travel Hits The Road With Lexus ‘Retreats In Motion’

Lexus is elevating the American road trip. To meet the growing need for deeper, meaningful experiences that promote wellbeing, Lexus is putting travelers behind the wheel in its first-ever “Retreats in Motion” program. These five-day, four-night driving retreats allow guests to take a scenic, restorative drive in a new 2021 Lexus IS between two of the brand’s luxury hotel partners, with curated self-care activities along the way.

Five-day, four-night driving retreats allow guests to take a scenic, restorative drive in a new 2021 Lexus IS between two of the brand’s luxury hotel partners, with curated self-care activities along the way.

“These days, the desire to escape on the open road to rejuvenate mind and spirit has never been more enticing,” said Vinay Shahani, Lexus vice president of marketing. “The ‘Retreats in Motion’ program not only provides perfectly planned, luxurious getaways in a Lexus vehicle, but they also elevate the classic road trip with much-needed recuperative experiences.”

The Lexus partner hotels selected for the “Retreats in Motion” program have been hand-picked for their exceptional service, beautiful design and culinary offerings. Guests will spend two nights at each resort – with an average three-hour drive between each property – before returning to the originating hotel. Travelers will be paired with the new 2021 Lexus IS sport sedan at their originating hotel before embarking on a customized route featuring suggested stops and wellness activities to enjoy throughout their drive. They’ll feast their eyes on beautiful views, relax with aromatherapy or guided breathwork, and have the option to indulge their taste buds with healthy gourmet meals at the end of each day. Unlike typical getaways, the “Retreats in Motion” program incorporates the vehicle as an integral part of the wellness experience. More than just transporting travelers from each partner hotel, the Lexus vehicle is a destination and sanctuary in and of itself and is equipped with a mobile wellness kit to help travelers get the most out of their journey.

In creating the program, the automaker has partnered with mindbodygreen, a health and well-being lifestyle media brand, to create custom content featuring some of the world’s most-loved wellness experts for each retreat. Highlights include podcasts on sustainability with best-selling author Jonathan Safran Foer and a guided walking meditation with teacher Mary Beth LaRue, along with content covering topics from mindful eating to movement for longevity. Additionally, an immersive in-car sound bath with expert Sara Auster – designed to be played through the signature Mark Levinson sound system – helps clear energy blockages and deliver a sense of calm.


UGG Debuts Plant Power, A Collection Made With Carbon-Neutral, Plant-Based Materials

Southern California-based global lifestyle brand UGG® (a division of Deckers Brands) recognizes the importance of protecting the planet for future generations. Building on FEEL GOOD., the brand’s sustainability platform launched in October 2020 to articulate its long-term goals and commitment to people and the planet. To commemorate this important program, UGG® proudly introduces the dual-gender Plant Power Collection. Addressing the issue of carbon emissions, a key driver of global warming that threatens our oceans, atmosphere, and overall way of life, the collection features three footwear styles thoughtfully crafted with carbon-neutral, plant-based materials.

“At UGG, we are committed to doing our part to combat climate change,” said Andrea O’Donnell, President, UGG® & Koolaburra by UGG® of Deckers Brands. “Our design team took inspiration from our iconic styles and created new silhouettes made from carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.”

Recreating the iconic look and feel of the UGG® brand’s ever-popular fluff franchise, the Fluff Sugar Platform and Fluff Sugar Sandal feature eye-catching design elements, platform outsoles, and responsibly sourced materials. Derived from renewable sugarcane, the SugarSole™ foam outsole allows for reduced dependency on fossil fuels by replacing petroleum-based materials sugarcane is a rainwater-dependent resource that removes CO2 from the atmosphere and does not require irrigation. The feeling of UGG® comes from fluff made with plant-based TENCEL™branded lyocell fibers, made of wood pulp converted into regenerated cellulosic fibers sourced from responsibly harvested trees. The trees are grown in sustainably managed forests that are certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC), two leading organizations promoting sustainable forest management.


Babyganics Makes A. Big Splash With New Tots And Kids Product Lines

Babyganics has introduced Tots by Babyganics and Kids by Babyganics, two new product lines developed specifically for the changing hair care needs of little ones at every age and stage. Made without sulfates, parabens, phthalates, silicone, artificial fragrances or dyes, Tots by Babyganics and Kids by Babyganics are formulas that are cruelty-free and not tested on animals the same quality and trust parents have come to expect from Babyganics, but now for the not-so-little ones in your life.

Barrell Craft Spirits® Introduces Barrell Seagrass

Barrell Craft Spirits® (BCS), the award-winning independent blender and bottler of unique aged, cask-strength sourced whiskey and rum, has introduced Barrell Seagrass, a blend of American and Canadian rye whiskeys, meticulously sourced and finished in three distinct casks. Each ingredient is finished separately in Martinique Rhum Agricole casks, apricot brandy casks, and Madeira barrels. Each component whiskey brings its own attributes to Seagrass, revealing unique layers of flavor from start to finish. In classic Barrell Craft Spirits fashion, Seagrass is a true original, with its own unique personality in the BCS Portfolio and the whiskey landscape at large.

“Seagrass stands alone as a whiskey, while also inviting the drinker to explore the multitude of influences created by a global approach to sourcing, finishing, and blending,” said Founder Joe Beatrice. “It highlights the grassy oceanside notes we love in rye and the opulence and spice of finishing barrels. It’s bottled at cask strength so you can appreciate its true flavor.”

COLLIDERS™ Desserts Launch

COLLIDERS™ desserts are a new line of refrigerated desserts that feature the nation’s most beloved candy brands like Reese’s and Kit Kat® in a new spoonable style. COLLIDERS™ desserts come in three indulgent formats: TWISTED: A cool and creamy vanilla dessert topped with pieces of your favorite candy, like Reese’s, Kit Kat®, Hershey’s Cookies n’ Creme or Heath. CHOPPED: Your favorite flavors, like Reese’s, Hershey’s Chocolate, Hershey’s S’mores or Hershey’s Mint, turned into a cool and creamy dessert and topped with chopped pieces of chocolate. LAYERED: Your favorite flavors, like Reese’s, York, Mounds or Rolo® turned into a cool and creamy dessert and topped with a layer of smooth, rich chocolate topping. With 12 different varieties featuring some of America’s favorite candy brands, there is something for everyone to love.

“Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and COLLIDERS™ desserts will bring this type of exciting variety to the refrigerated aisle,” said Nicole Kulwicki, General Manager for Desserts at Kraft Heinz. “Now dessert lovers nationwide can enjoy their favorite candies such as Reese’s and Kit Kat® in a completely new way.”

Crown Royal Launches New Ready To Drink Cocktails In A Can

With Crown Royal ready to drink cocktails, it’s never been easier to have a delicious cocktail at home. Still featuring all the exceptional smoothness and quality Crown Royal is known for, you can now effortlessly have a premium experience wherever you are.

With its Crown Royal ready to drink cocktails, the gap is bridged between loyal whisky fans and cocktail enthusiasts. With three classic, signature Crown Royal serves to choose from, all offering the quality and deliciousness of a great cocktail, there is something for everyone of legal drinking age, no matter the occasion. Unlike most ready-to-enjoy products, Crown Royal’s whisky beverages are better likened to a cocktail one might order at their favorite bar, canned for the convenience of at-home enjoyment. With three flavors arriving just in time for the summer, consumers 21+ can choose from Washington Apple featuring Crown Royal whisky, apple and sparkling cranberry flavors Whisky & Cola featuring Crown Royal whisky and cola and Peach Tea featuring Crown Royal whisky, peach flavor and brewed tea.

“There’s an increasing interest in ready to drink products and there’s a real desire from our drinkers to enjoy the cocktails they’ve always loved at the bar,” said Nicky Heckles, Vice President of Crown Royal. “Whether you’re relaxing in front of the TV or enjoying time in the backyard, Crown Royal ready to drink cocktails are perfect for those who want to celebrate with ease, but not compromise on the premium whisky and flavors we all know and love.”

Cub Cadet Electrifies Its Residential Lawn Care Line

Backed by 60 years of innovation and experience in developing industry-leading outdoor power equipment, Cub Cadet® is launching a full line of electric outdoor power equipment that provides hassle-free power for any lawn. The Cub Cadet electric line will be available in limited quantities online, at local Cub Cadet dealerships, and at The Home Depot stores nationwide beginning Spring 2021. Cub Cadet’s lithium-ion battery line features the same uncompromising commitment to design, comfort and performance found in all of its products. The electric lineup is proven to deliver the same results as Cub Cadet’s industry-leading gas models. From the Ultima ZT1 42E zero turn mower to the 60 Volt MAX String Trimmer, the electric line provides all the tools needed to fine-tune every part of your lawn.

“Cub Cadet is deeply committed to innovating to meet the ever-evolving needs of its customers,” said Jason Koleki, director of Product Marketing Ride-On Equipment, Cub Cadet. “The momentum behind electric-powered outdoor power equipment is undeniable, so we’re excited to expand on the legacy and reputation of our gas-powered products to deliver electric options that pack more than enough power to get the job done.”

DAP® Launches Its First Spray Foam Designed For Arts & Crafts Enthusiasts

DAP, a well-known leader in the home improvement and construction products industry, introduces Craft Foam, an expanding spray foam designed specifically for arts and crafts projects. Bright white in color, Craft Foam expands to double its initial size when sprayed and cures to a hard, rigid surface that can be easily manipulated with its ability to be carved, sanded and painted. Dry to the touch in just 10 minutes and cuttable after one hour, the new spray foam allows crafters to easily design, shape and color their creations. Craft Foam is the ideal solution for a multitude of DIY crafts and projects, such as artificial plants and flower arrangements, holiday décor, faux coral for aquariums, model train scenery such as mountains, tunnels and landscapes, and carving and creating props for parade floats, school plays and performances. It can even be used to create DIY packing material, as it can form to the shape of delicate or breakable items to protect them during the shipping process. DAP Craft Foam comes in a 12 oz. aerosol spray can and includes a stop and start adapter and an extra straw that provides users up to six weeks of reuse for multiple projects and less waste. Craft Foam is available for purchase at Michaels and other retailers nationwide.

Echelon Fitness Debuts Sam’s Club Exclusive Sport-s Connected Bike

Made exclusively for Sam’s Club, the Echelon Sport-s Connected Bike is now available at Sam’s Club. Complete with a 10-inch screen and 6-month Sport membership, Sam’s Club and Echelon continue to save their customers more so they can expand their fitness possibilities. This marks the debut of Echelon’s connected fitness products in the Sam’s Club retail stratosphere. The two companies collaborated to develop an indoor exercise bike specifically for Sam’s Club that seamlessly integrates premium live and on-demand fitness classes with high-tech functionality for an affordable price. Once paired with the EchelonFit App, customers have access to cycling classes for all fitness levels so they can reach their fitness goals at their own pace. Equipped with various adjustable features and cutting-edge technology, the Sport-s adapts to every person and fitness goal. Made to work in tandem with the EchelonFit app, the Sport-s bike leverages Bluetooth® technology to monitor performance and track progress so riders can fine-tune their cycling workouts as needed. Once connected with the app, they gain access to 100 on-demand cycling classes ranging in length and intensity. The Sport-s bike also features an integrated, 10-inch HD screen, deluxe wide seat, and 32 manual resistance levels, enabling people of all fitness levels to enjoy maximum immersion as they cycle toward their fitness goals at their own pace.

Fitbit Announces Fitbit Ace 3™, Next Generation Activity And Sleep Tracker For Kids

Fitbit announced Fitbit Ace 3™, the brand’s next generation activity and sleep tracker that makes it fun and easy for kids ages 6+ to get active and build healthy habits with the whole family. Expanding on the features kids love most about the Ace family of trackers, Ace 3 introduces more animated clock faces3 and new accessories4 to motivate kids and show off their personal style. With up to 8 days of battery life5 in a swimproof design,6 Ace 3 can keep up all week long.

Garmin Introduces All-New Off-Road Assortment Of Products

Garmin® International Inc., a unit of Garmin Ltd., announced its entrance into the powersports market with a strong trio of solutions to help recreational off-roaders roam the unknown with confidence. With the new rugged Tread™ powersport navigator with Group Ride Radio, Garmin PowerSwitch™ digital switch box, and the BC™ 40 wireless camera with tube mount, riders can hop on their side-by-side, ATV, or snowmobile to navigate rolling sand dunes, wild forest trails in the rain, or cold snow tracks in the mountains with confidence.

As off-roaders plow through challenging terrain, the weather resistant Tread easily helps riders navigate trails and recognize land boundaries. If a group joins along for the ride, Tread’s Group Ride Radio can help keep track2 of their locations while the push-to-talk fist mic allows friends to stay in communication without the need for cellular coverage. Off-roaders can then use the Garmin PowerSwitch to control their vehicle’s 12-volt accessories from Tread’s glove-friendly display, conveniently activating whip lights, air compressors, differential locks and more. By adding the BC 40 wireless camera to their side-by-side’s tube frame, flat panel, or roll cage, riders can pair with Tread for a clear view of scenery and surrounding obstacles on the navigator’s screen.
“Garmin is stepping into the powersports market in a big way with a robust assortment of products designed specifically for the needs of powersports enthusiasts,” said Dan Bartel, Garmin vice president of global consumer sales. “With Garmin’s new powersports lineup, riders have more freedom to maneuver off-road while staying connected with friends, ultimately enhancing every off-road adventure.”

GoodSport Sports Drink Launches

GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with breakthrough innovation the category hasn’t seen in decades, with the launch of GoodSport™, a first-of-its-kind natural sports drink made from the goodness of milk that delivers superior hydration backed by science in a clear, delicious, thirst-quenching beverage. Milk is a natural source of the essential electrolytes and carbohydrates needed to provide effective hydration. Scientific studies have shown milk hydrates better than traditional sports drinks and water. However, milk’s consistency and protein content, which is slow to digest, were barriers for athletes before and during exercise. GoodSport’s patent-pending formula and process cracked the code on how to provide milk’s hydration benefits in a clear and refreshing beverage. GoodSport delivers three times the electrolytes and 33 percent less sugar than traditional sports drinks. All ingredients are from natural sources, it is a good source of calcium, excellent source of B vitamins, lactose free and shelf stable. GoodSport has been scientifically shown to provide rapid and long-lasting hydration.

New Varieties From Original Gummi FunMix® Introduced

NEW additions will be driving the FUN with Swirl’z Party® and Tropical Fish Party™ joining the Original Gummi FunMix® lineup of fast selling, mouthwatering and innovative gummi candies from The Promotion In Motion Companies, Inc. Unlike any other variety before, NEW Swirl’z Party® is a mix of 5 fruit flavors, all swirled with cream, including Oranges ‘n Cream, Lemon ‘n Cream, Lemon-Lime ‘n Cream, Strawberries ‘n Cream and Blue Raspberries ‘n Cream for a fruit n creamy experience consumers will crave again and again! NEW Tropical Fish Party™ features 18 eye popping tropical fish shapes each with twin exotic flavors including Kiwi Guava ‘n Mango, Passion Fruit ‘n Lemonade, Watermelon ‘n Tropical Punch and many more.

Herr’s Chips Launches Homestyle Potato Chip

To commemorate the landmark 75th anniversary, Herr’s is releasing a limited-edition Homestyle kettle cooked potato chip. Herr’s limited-time 75th anniversary Homestyle Potato Chip has its roots in the company’s first potato chips, which were originally hand-cut. The limited-time 75th anniversary Homestyle Potato Chip has its roots in Herr’s first potato chips, which were originally hand-cut. The new chips are thick cut and kettle cooked to deliver a satisfying crunch, seasoned with simple herbs and spices. The Homestyle Potato Chip’s vintage package design is reminiscent of the company’s founding in 1946 by 21-year-old Jim Stauffer Herr with a $1,750 investment.

Hofmann Sausage Company Launches Maple Breakfast Sausage Links At Retail

Hofmann Sausage Company has made its Maple Breakfast Sausage Links available in retail stores. Hofmann Sausage Company is located in Syracuse, New York and dates back to a meat market in 1861 and its incorporation in 1879. Hofmann products are available in grocery retail, big box, convenience stores, and restaurants in several states.

Hofmann also makes a variety of other types of sausage like Jalapeno Cheddar, Italian, Beer Bratwurst, Kielbasa, and new Chicken Sausage in four flavors. Hot dogs, beef jerky, Hunter Sticks, and condiments are also sold under the Hofmann name. The company recently launched its Chicken Sausage line as well as a new All Natural, Traditional Yellow Mustard, one of three mustard flavors sold by Hofmann.

“Breakfast sausage is eaten in nearly every household in America,” said Pat Favalo, Hofmann Sausage Company’s National Sales Manager and member of the Hofmann Taste Team. “Our breakfast links are made with grade-A New York State maple syrup and a nice spice blend.”

Holle Toddler Milk Debuts In The United States Exclusively At Whole Foods Market

Holle, one of the leading global manufacturers of the highest quality and holistic nutrition for babies and children announced its nationwide retail expansion to Whole Foods Market stores in the U.S. Holle products only use the finest ingredients from biodynamic and sustainable farms, allowing children to grow up with nature’s best.

“We’ve recognized the Holle phenomenon and consumer demand in the United States for many years. As innovators and an industry leader in bringing top of the line products to parents for raising kids, we made it our mission to bring Holle stateside,” said Ron Blitzer, CEO of JSG Organics, exclusive importer of Holle brands into the United States. “We’re passionate about these products and are thrilled to welcome this iconic brand to the states, expanding the Holle footprint and giving families access the highest quality essentials.”

The Holle Cow and Goat Toddler Milk Drinks support growing children with a complete nutrient profile that is easily digestible. The Holle Toddler Milk Drinks are non-GMO, pesticide free and contain no added sugar, hormones or corn syrup. With DHA and a full range of micronutrients including calcium, iron, Vitamins A, C, and D, Holle Toddler Milk Drinks are one way to make sure your child gets the vitamins and minerals they need to support rapid growth and development.

“We are honored to be the first grocer in the U.S. to introduce our customers to Holle Cow and Goat Toddler Milk Drinks,” said Caleb Hulsey, Category Manager at Whole Foods Market. “At Whole Foods Market, we are always looking for high-quality products and are excited to expand our baby and toddler category with Holle’s Toddler Milk Drinks.”

Horizon Organic® Growing Years™ Partners To Expand Product Line

Horizon Organic® has expanded its Growing Years™ line with the introduction of lowfat yogurt pouches, cultured dairy smoothies, reduced-fat milk half gallons, and single-serve whole milk boxes, available at grocery retailers nationwide. These new products are packed with nutrients kids need as they expand their diets beyond milk.

“Our goal is to make it easy for parents to give their children nutrients they need, all while giving kids the delicious taste they crave,” said Regan Ebert, Senior Vice President of Premium Dairy at Danone North America. “We know little ones can be picky, so we’ve partnered closely with pediatricians to develop new Horizon Organic Growing Years products that offer parents more variety, all while providing key nutrients for growing children.”

Igloo’s ECOCOOL™ Collection Debuts As The World’s First Hardside Coolers Made With Recycled Plastic

Igloo has debuted ECOCOOL™, the world’s first hardside coolers made with recycled plastic. Redefining the cooler market and arriving this spring, the ECOCOOL collection includes five cooler styles each made in the USA with a recycled resin compound that is the first of its kind in repurposing post-consumer plastic derived from discarded plastic yogurt cups and milk jugs that would normally end up in landfills throughout the world. With the initial production run of ECOCOOL, Igloo will utilize 58 tons (116,383 pounds) of recycled resin, which is equivalent to saving the landfill space of 10 football fields. From a 7-quart Little Playmate to a 90-quart roller cooler, the ECOCOOL collection ranges from $24.95-$99.95.


Kohl’s Introduces Its New Private Label, Specialty Athleisure Brand, FLX

Kohl’s has made available its first private label, specialty athleisure brand, FLX, in more than 300 Kohl’s stores and online at Kohls.com. FLX is a modern, sustainably-focused brand for both women and men featuring size-inclusive, stylish active and casual separates made with high-quality performance fabrics and functional details. FLX balances smart, relevant style with functional performance, comfort and sustainability, making it the perfect choice for whatever the day holds.

“As consumers continue to gravitate toward active and casual offerings, we saw an opportunity to introduce a private label athleisure brand to offer fashion-forward, high-quality products at a great value to our 65 million customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer. “Our teams were focused on building a brand driven by style, performance and comfort, and sustainability, and we are excited to debut FLX, which marries these components seamlessly for our customers. The addition of FLX demonstrates our continued commitment to growing our active business and evolving our brand portfolio to meet the needs of today’s consumer.”

Leviton Introduces New Decora® Motion Sensors

Leviton has introduced a new line of Decora® Motion Sensors designed to provide users optimal management of lighting and motor loads with enhanced detection functionality for accurate switching. The new occupancy and vacancy sensors offer flexible single pole or 3-way installation options, wiring with or without a neutral conductor, and a slim profile with the shallowest depth on the market today for easy installation in new construction and retrofit applications. Featuring state-of-the-art technology and modern aesthetics, the sensors use passive infrared (PIR) detection to monitor a room for occupancy through a segmented lens. Automatic-ON and Manual-ON models are available, providing whole home-solution options for bathrooms, hallways, basements, laundry/utility rooms, garages, pantries and walk-in closets. The new Leviton Decora Motion Sensors can replace any standard switch and control LED, CFL, incandescent, halogen, magnetic low voltage and electronic low voltage lighting loads, as well as motor loads. The adjustable delayed OFF time feature can be set for one minute, five minutes, 10 minutes or 20 minutes.


MadeGood Introduces New Chocolate Drizzled Granola Bars

MadeGood Foods,® the leading allergy-friendly and nutrient-rich snack creators, is expanding its popular line of better-for-you snack bars with the debut of Chocolate Drizzled Granola Bars. With three new flavors including Cookie Crumble, Birthday Cake, and Vanilla, these gluten-free, organic bars are now available nationwide online and in store at Target.

“Granola bars have always been one of our most popular products and customers are looking for new, cravable flavors and offerings that can satisfy a sweet tooth without guilt,” said Nima Fotovat, President of MadeGood Foods. “These new bars hit the sweet spot (pun intended!). The delicious chocolate drizzle makes the products feel extra indulgent while still delivering nutrients from six different fruits and vegetables.”

Mission Produce Enters The Mango Category

Mission Produce, the world leader in sourcing, producing, and distributing fresh Hass avocados, has launched its year-round mango program. In true Mission form, the program will be the first ever to incorporate ripening and distribution on a global and national scale through Mission’s advanced network.

“We’re entering the mango category today as we did the avocado category almost 40 years ago in a way that has never been done before,” said Mission Founder and Chief Executive Officer Steve Barnard. “As the number one consumed fruit in the world, mangos offer a long runway of opportunity. Adding mangos to our portfolio is a natural next step as we expand our footprint worldwide.” “Mangos are typically off-season from avocados, so this complementary program creates a unique synergy within our international farming business,” added Barnard.

P&G’s My Black Is Beautiful Introduces Nourishing Blue Ginger Scalp & Hair Care Collection

In continuing over a decade of supporting and empowering Black beauty, My Black is Beautiful has launched its NEW Blue Ginger hair and scalp care collection at Sally Beauty Stores nationwide. Infused with antioxidant-rich blue ginger, this collection is designed to address her end to end needs by giving her scalp the ultimate clarifying experience for healthier, more moisturized hair. Blue Ginger is the second product launch under My Black Is Beautiful. My Black Is Beautiful’s Blue Ginger collection, infused with naturally-inspired ingredients – blue ginger, aloe, mint and tea tree oil – gives the scalp and hair the full in and out of shower experience. Blue ginger is known to be a rich source of iron, sodium and vitamins A and C. It is also known to have antioxidant properties which soothe and improve the condition of the scalp, leading to flourishing hair. From its Clarifying Shampoo to its Cooling Scalp Serum treatment, this line up will refresh and soothe her scalp while leaving her hair feeling nourished and frizz-free. The collection includes an Invigorating Scalp Scrub, Clarifying Shampoo, Balancing Conditioner, and Intense Restorative Mask, for in the shower. The Cooling Scalp Serum and Calming Scalp & Hair Lotion are to be used for preventative treatment and styling.

Nature’s Eats Launches Nutchos Classic Sea Salt

Nature’s Eats, a brand of Texas Star Nut & Food Company, is launching a first to market almond chip, called Nutchos. Now health conscious consumers will have a new tasty snack option over traditional tortilla chips. Nutchos is the first grain free, almond nut chip made from all natural almonds. It has a satisfying nutty taste and crunch with tons of health and well-being benefits. Bringing new innovation to the chip category, Nutchos is the first almond chip available that is not only delicious, but also good for you. Nutchos uses 100% almond oil, is naturally grain and gluten free, has 33% less carbs than tortilla chips, packed with plant protein and is paleo and keto friendly. Available in 3oz bags Nutchos will be a new high protein product to hit store shelves including produce and healthy eating aisles this summer. It comes in three flavorful varieties which are classic sea salt, barbecue and guacamole.

Ocean Spray Launches Fruit Medley, A Tasty Dried Fruit Blend With Key Benefits

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, has introduced Ocean Spray® Fruit Medley, a new dried fruit line of tasty combinations of Craisins® Dried Cranberries and other dried fruits that deliver key benefits for those looking for both health and variety in their snacking options. Made with premium, high quality ingredients, and no artificial colors, flavors, or preservatives, Ocean Spray® Fruit Medley features three unique varieties that have immunity, fiber and probiotic benefits: Immunity Blend: Contains Craisins® dried cranberries, dried mangos, dried pineapples, banana chips. Fiber Blend: Good source of fiber with 4g Fiber per serving, 14% of DV featuring Craisins® dried cranberries, dried apples, dried nectarines.
Probiotic Blend: Contains Craisins® dried cranberries, dried blueberries, dried cherries, raisins.
“Consumers are looking for alternative snacking options as they continue to make choices that are better for them and their health. With wholesome ingredients and naturally delicious taste, Fruit Medley is the perfect option for a healthy snack,” said Christie Cannone, Brand Marketing Manager at Ocean Spray. “We are excited to continue to deliver new and innovative products for consumers who can find us beyond the juice aisle.”

Alpine Beer Company Launches OG Lemon Haze

Alpine Beer Company has launched OG Lemon Haze, its first year-round can release since the release of Nelson IPA in cans in 2019. OG Lemon Haze, a 6.5% ABV Hazy IPA is brewed with citrusy hops that boast beautiful lemon blossom, citrus and berry aromas with notes of fresh apple, peach and Meyer lemon peel. This beer is truly something special and a perfect addition to the Alpine line-up of world-class beers. OG Lemon Haze will be offered year-round in 6-pack 12oz cans and draft and also as part of the new Alpine Trail Mix Variety can 12-pack.

ONE Brands’ New Fruity Cereal Bar Introduced

ONE Brands, one of the fastest-growing protein bar companies in the U.S. and makers of ONE™, ONE PLANT® Bars and ONE Minis™, has made ONE’s second-ever limited-edition flavor nationwide. Introducing ONE Fruity Cereal, a better-for-you, protein-packed bar that brings the joy and nostalgia of sinking a spoon into fruity cereal, in a convenient form. ONE Fruity Cereal bars are the perfect snack for any occasion, whether you’re looking for an afternoon bite or a protein boost before your at-home workout. ONE Fruity Cereal bars are made with the brand’s signature 20 grams of protein and 1 gram of sugar. It’s the grown-up twist on a childhood classic with a smooth, creamy and slightly crunchy texture. As with all ONE products, Fruity Cereal is made with delicious, gluten-free ingredients.

Phillips 66® Lubricants Launches e-ShieldTM Line For Electric Vehicles

Phillips 66 Lubricants has launched Phillips 66 e-Shield, high-performing lubricant solutions to optimize electric vehicle performance and protection. e-Shield is a new line of products, including system fluid, grease and coolant, designed to fulfill the unique needs of electric vehicles. These lubricants use modern proprietary formulations to enable extended driving range. Excellent thermal and conductive properties keep electric vehicles protected while running cooler and longer per charge. The e-Shield EV system fluid is proven technology currently used in the factory-fill of electric vehicles for several major Original Equipment Manufacturers (OEM).

Real Good Foods Offers First Ever Low-Carb, High Protein Lasagna Bowl

Real Good Foods, Co., a frozen food brand looking to modernize the frozen food aisle by making delicious comfort foods more nutritious, is introducing the 1st ever low-carb, high protein Lasagna. Made with real, nutritious ingredients, the brand went beyond using low-carb noodles filled with artificial ingredients, instead using thinly sliced chicken lasagna noodle – and the best part, it tastes just like traditional lasagna. It’s packed with 32g of protein and only 11g of net carbs, a great option for those looking to maintain a healthy diet. Traditional lasagna entrees have upwards of 50g of carbs per serving, added sugars and offer very little nutritional value.

“Our brand commitment, ‘Real Food You Feel Good About Eating’ represents our strong belief that by eating our products, consumers can enjoy more, not less, of their favorite meals,” said Bryan Freeman, Chairman of Real Good Foods. “By offering this new take on lasagna, an iconic kitchen staple, we’re working to help address concerns related to a variety of health issues, including diabetes, obesity, and overall fitness.”

Saltology® Introduces 100% USDA Organic Full Spectrum CBD Bath Salts: RELIEF Rx® and RELIEF Rx Plus®

Saltology®, a division of SaltWorks®, introduces RELIEF Rx®, a luxurious line of 100% USDA organic therapeutic bath salts. Crafted using full-spectrum nano-emulsified CBD, essential oils and Antarctic Sea Salt™. The RELIEF Rx® collection features four scents: Lavender, Eucalyptus, Grapefruit, and Original. Each product is available in three sizes: 250g bag contains 250 mg of CBD, 1 kg bag contains 1000 mg of CBD and 2 kg bag contains 2000 mg of CBD.

“The RELIEF Rx® therapeutic bath salt collection is a result of our continual drive for quality improvement and a commitment to producing a superior, healing, bath salt experience,” said Mark Zoske, Founder and CEO. “We have spent the last 18 months and millions of dollars developing this technologically innovative therapeutic bath salt that has remarkable efficacy and consistency while remaining 100% natural.”

Samuel Adams Introduces ‘The Insulated Pacing Apparatus’ To Help Drinkers Stay In The Game Longer

Samuel Adams has introduced The Insulated Pacing Apparatus (also known as The I.P.A.), a first-of-its-kind device that gives drinkers an easy and fun way to swap in a non-alcoholic beer like Just The Haze during marathon bracket busters. The Insulated Pacing Apparatus (The I.P.A.) is a high-tech beer cooling and counting device that prompts drinkers when it’s time to swap in a “pacer” beer to extend their beer drinking occasions. With built-in motion sensors, a vibration system and LED lights, The I.P.A. “activates” after every second beer, signaling that it’s the perfect time for a Just The Haze non-alcoholic IPA. The I.P.A. also features cooling insulation to keep beer chilled and has a USB port so drinkers can recharge it ahead of their next beer drinking session.

SeaPak’s New Crispy Coconut Cod Introduced

SeaPak’s latest addition to its hugely popular line of frozen seafood is Coconut Cod.
Not to be outdone by its succulent cousin, Jumbo Coconut Shrimp, bold, new Coconut Cod fuses tender, tasty fish with coconut breading for a crunch to remember.

“When most people think of cod, they think of its mild, slightly sweet flavor. Cod is an excellent staple at the dinner table,” said Kristen Beadon, director of marketing for SeaPak Shrimp & Seafood Co. “With Coconut Cod, you’re getting the best of both worlds – unmatched flavor and added crunch. Just grab your favorite dipping sauce for an extra burst of delicious.”

Sonos Roam, The Ultra-Portable Smart Speaker Launches

Sonos has introduced Sonos Roam™, the ultra-portable smart speaker built to deliver great sound at home and on any adventure. Fully connected to your Sonos system on WiFi at home and automatically switching to Bluetooth when you’re on the go, Roam’s powerful, adaptable sound defies expectations for a speaker of its size. Effortless set-up and control and new smart features make it easier than ever to enjoy music and more from anywhere. Weighing less than a pound, Roam’s elegant yet durable design is perfect for your home, the backyard, and wherever you go. A simultaneous connection to both WiFi and Bluetooth makes streaming wherever you are seamless. When you’re listening at home Roam connects to your system and streams on WiFi, and when you leave it intuitively switches to Bluetooth and automatically re-pairs with your mobile device. Roam was created to deliver an incredible sound experience no matter where you are. Like all Sonos products, Roam was tuned by industry leaders across music and film to ensure the speaker reproduces content exactly how the creator intended. A carefully designed acoustic architecture delivers rich, detailed sound with the clarity, depth, and fullness you’d expect from a larger speaker. Automatic Trueplay is now available when streaming via Bluetooth as well as WiFi, and means Roam is always tuned for the best listening experience in any environment.

New Starbucks Cold And Crafted

Cold coffee is on the rise and ready-to-drink (RTD) coffee is a significant category, yet 72 percent of households1 have never tried a RTD coffee product. Starbucks newest RTD innovation, Starbucks® Cold & Crafted, was developed to appeal to this very customer with their preferences at the core. To better understand what these customers are seeking, Starbucks conducted its biggest body of research yet and the findings were clear. These coffee drinkers want a smooth coffee taste with just a splash of milk and flavor. Plus, no preservatives, lower sugar and calories than other options on shelves, and an accessible price point. Starbucks research and development (R&D) team then set out to develop a product that delivers on just that. The team opted for cold brew coffee to provide a complex, yet balanced profile, with nuances of cocoa on top of a rounded coffee taste, which is accentuated with a splash of milk and light sweetness. Consumer feedback also revealed that cold brew has become increasingly appealing to those not currently drinking RTD coffee. They then chose the flavor profiles inspired from classic cold coffee beverages from Starbucks to provide a unique experience in the RTD format. The result was three new flavors – Coffee with a Splash of Milk & Vanilla, Coffee with a Splash of Milk & Mocha, and Coffee Sweetened Black. Starbucks Cold & Crafted is the perfect addition to a daily coffee routine, whether it is the start of a day or an afternoon pick-me-up.

Target’s Newest Owned Brand, Favorite Day Introduced

Target recently launched another Target owned brand, called Favorite Day, its latest food and beverage brand that’s designed to help you make time for delicious moments, whether taking a second for yourself or enjoying with those you love. The brand will feature more than 700 high-quality, carefully crafted items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and so much more, all at an only-at-Target value.

“We’re thrilled to build on Good & Gather’s success and the strength of Target’s food and beverage business by debuting our new owned brand, Favorite Day,” said Rick Gomez, executive vice president and chief food and beverage officer, Target. “Rooted in guest insights and developed by our talented Target team, Favorite Day is a sweet and savory addition that tastes amazing, makes life’s little moments of indulgence even sweeter and continues to differentiate Target’s owned brand portfolio.”

Latitude Beverage Launches Tequila Zarpado In Partnership With Family-Owned Distillery

Latitude Beverage, the company behind a growing portfolio of wine and spirits brands including 90+ Cellars and Wheel Horse Whiskey, has launched its first Tequila with Tequila Zarpado. A handcrafted premium Blanco Tequila, Zarpado was created in partnership with boutique distillery Cavas de Don Max and Master Blender Dan Becherano, whose family has been perfecting the art of Tequila-making for nearly four decades. Tequila Zarpado is crafted from hand-harvested mature blue agave grown in the Los Valles region of Jalisco. Double-distilled in small batches, this Tequila brings true craft quality at an everyday price point. Zarpado is a modern expression of traditional Tequila-making methods combined with the Becherano family’s award-winning practices, resulting in its signature smooth taste. Rich and flavorful, Zarpado has an earthy sweetness balanced by warming spices and full-bodied agave flavor. Tequila Zarpado was created with tradition in mind every step of the way, beginning with the vibrant label design by Joaquin Nava of Chihuahua, Mexico. Joaquin offers a contemporary take on ancient Aztec storytelling, brought to life by elaborate illustrations in rich gold and agave blue.

“It has been an honor to work with the Becherano family in Jalisco, Mexico and build a true partnership with Tequila Zarpado,” said Terry Lozoff, Spirits Director at Latitude Beverage. “While the Tequila shelves in the U.S. have grown substantially in the past few years, there really aren’t any new brands that are bringing this high quality of handcrafted, small-batch Tequila at an under $25 price point.”

Tree Hut Launches New Sugar Face Scrubs

Tree Hut, the makers of America’s No. 1 Body Scrubs, is now giving its loyal fans the ability to sweeten their glow from head to toe with a line of four new Sugar Face Scrubs that were developed to hydrate, brighten, purify and nourish. After decades of unmatched body exfoliation, Tree Hut is expanding and evolving its beloved body scrub formulation into gentle face scrubs after a groundswell of interest from the brand’s customers for a facial exfoliation solution with the same skin-loving attributes of the original Shea Sugar Body Scrubs. The Tree Hut Sugar Face Scrubs come in four different formulas infused with superfoods – Brightening Pineapple and Papaya, Hydrating Watermelon and Cactus Water, Nourishing Banana and Oat and Purifying Blueberry and Turmeric. All of the Sugar Face Scrubs are made with real sugar to gently exfoliate and leave a healthy-looking glow. The formulas feature Alpha Hydroxy Acid (AHA) to help expel pore buildup and deep cleanse to remove dirt and oil – while leaving the face feeling fresh and hydrated.

“Tree Hut’s Shea Sugar Body Scrubs, with quality ingredients and unique scents, have been a top-seller for years, but the reinvigorated interest in the product and brand via social media engagement has inspired us to evolve our offerings to include facial care,” said Jon Song, President of Naterra International, Inc. “The incredible support from our fans has been our best resource in developing new innovations for the brand, like the Sugar Face Scrubs, featuring our beloved and classic sugar base that has exfoliated and moisturized skin for so many decades.”

Truly Hard Seltzer Launches Extra, A Higher-ABV Option

Truly Hard Seltzer, a leader and innovator in the hard seltzer category, has launched Truly Extra Hard Seltzer, a delicious and refreshing hard seltzer that clocks in at 8% ABV, giving drinkers an extra kick. As the most innovative hard seltzer in market, Truly is one of the first movers in the category to launch a higher ABV option. After its 2020 test launch received overwhelmingly positive drinker feedback, Truly Extra is now officially available nationwide in two flavors, Black Raspberry and Peach Mango. Unlike competitors that are packed with sugar and artificial ingredients, Truly Extra has only 1 gram of sugar and just 220 calories in a 16 oz can. While Truly is growing faster than any other competitor at 122% , there is an opportunity to take on the convenience store class of trade in a big, meaningful way. With c-store shoppers frequently looking for single serve, higher ABV beverages, Truly Extra gives them all the flavor and refreshment of a traditional hard seltzer at the ABV they want.

“We saw an opportunity for a higher ABV product that had everything drinkers know and love about hard seltzer, without having to compromise on calories and sugar,” said Don Lane, VP of Truly Brand. “With this release, we’re continuing to show drinkers that we’re not only listening, we’re delivering. Truly’s foundation is built on the belief that no one is just one flavor, which is why we’re expanding our portfolio yet again to offer options that suit anyone, any time, any place.”


Williams Sonoma Launches New Tabletop Collection With Trisha Yearwood

Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced the addition of a new tabletop collection as part of an expansion of the company’s popular collaboration with award-winning country music superstar and best-selling cookbook author, Trisha Yearwood. The new Trisha Yearwood Gwendolyn Collection for Williams Sonoma features dinnerware and serving pieces that were inspired by Trisha’s mother’s hand drawings of wedding cakes. Trisha’s mother, Gwendolyn, was a teacher who moonlighted as a wedding planner and cake decorator. Gwendolyn sketched intricate icing designs for the cakes she created and years after her mother passed away, Trisha and her sister Beth found their mother’s drawings. From the original images, Trisha in partnership with Williams Sonoma, designed and created the Gwendolyn tabletop collection by incorporating the special, sentimental drawings as unique details for each piece. Made of embossed glazed stoneware with a hand-painted patina, each product in the collection is stamped with a copy of Gwendolyn’s signature.

Drytac Introduces New Antimicrobial Protection Film

Drytac’s Protac AMP antimicrobial protection film is a flexible, self-adhesive product that can be easily applied to a wide range of high-touch surfaces – including counters, door plates, touch screens and tables – helping to prevent the spread of harmful bacteria and microbes. Protac AMP features Microban® antimicrobial protection, meaning when harmful microbes meet Microban reservoirs in the film, the cell walls of the microbes are disrupted and they are unable to reproduce, which significantly reduces the risk of any bacteria spreading. Aside from the stand-out benefits of helping cut the risk of bacteria on surfaces, Protac AMP film also ensures that they are protected from stains, odours and premature degradation caused by bacterial growth. Such is the strength of Drytac Protac AMP with Microban technology that the film will help protect against other bacteria in the long-term, including those that cause the most issues for restaurants such as E. coli and Salmonella. At a time when restaurants and other venues need all the help they can get to reopen without putting the health and safety of their staff and customers at risk, Drytac Protac AMP offers a cost-effective and highly reliable solution for hospitality businesses of all sizes. For more information on Drytac Protac AMP antimicrobial protection film, visit, (Web Site) www.drytac.com

Condit Exhibits Promotes Donnie MacDonald To Vice President Of Operations

Condit Exhibits has appointed Donnie MacDonald as Vice President of Operations. Condit’s leadership team made the unanimous decision to promote MacDonald from his previous position of Project Developer and Estimator. MacDonald has more than 20 years of production experience in the trade show industry, architectural millwork, corporate events, and film/TV, including serving as the Vice President of Operations for PG Exhibits prior to joining Condit in 2017. His vast knowledge and understanding of fabrication, design, materials, and technology promise to be assets in his new role. (Web Site) www.condit.com


Clean Juice Launches Dragon Fruit Flavor

Clean Juice®, the first and most prolific USDA-certified organic juice bar franchise, has unveiled its newest spring seasonal, limited-time offering (LTO) menu featuring Dragon Fruit as its main attraction. The seasonal LTO, which builds off last year’s spring menu fan favorite, features two items loaded with the antioxidant-rich fruit grown from Central and South American as well as a new Create Your Own Organic Combo.

For the 2021 Spring Menu line-up, Clean Juice introduces a modified seasonal pitaya-based smoothie named “The Spring One” a new seasonal acai bowl called “The Dragon Fruit Bowl. Dragon fruit is an excellent source of iron, magnesium, and fiber, which promotes gut health and has detoxifying properties. For the 2021 Spring Menu line-up, Clean Juice introduces a modified seasonal pitaya-based smoothie named “The Spring One” a new seasonal acai bowl called “The Dragon Fruit Bowl. Dragon fruit is an excellent source of iron, magnesium, and fiber, which promotes gut health and has detoxifying properties.

Quick Chadwick, Vice President of Marketing for Clean Juice, said, “As we integrate different exotic, natural, and organic fruits from around the world, our guests are not only exposed to different blends of unique flavors but are experiencing a new level of nutritional value to incorporate into their daily diet plan. All of this leads to making healthier, cleaner food and beverage choices that will ultimately have long-lasting, positive overall health effects.” (Web Site) www.cleanjuicefranchising.com

Edgewell Launches Global Disposable Razor Portfolio Made With Up To 100% Post-Consumer Recycled Plastic Handles

Edgewell Personal Care announced that, as part of its Sustainable Care 2030 strategy, its global portfolio of men’s and women’s disposable razors – including Schick® Xtreme 3® men’s and Skintimate® three blade women’s razors – now has handles made with up to 100% post-consumer recycled (PCR) plastic. The Company also launched its new U.S. program to encourage the recycling of its disposable razors and to provide an alternative to curbside recycling programs, which typically do not accept razors.

By incorporating recycled materials into its products and packaging, Edgewell is offering consumers a more environmentally conscious alternative than before without having to compromise on price or performance. By changing the materials, products and packaging with which the razors are made, consumers can feel even better about purchasing the Xtreme® and Skintimate® products they love and trust. The cost of the product and quality of the shave will remain the same, but the environmental footprint will be reduced.

To help consumers reduce the amount of waste they are sending to landfills, Edgewell’s new recycling program encourages consumers to package up their old razors by reusing materials already in their home, download a free return shipping label and send the razors back to the Company. Through a third-party partner, all returned Xtreme®, Skintimate® and Quattro® disposable razors will be recycled into new products.

“As a global leader in the personal care category, with respected household brands and products that our consumers use every day, we have a responsibility to minimize our environmental footprint,” said Anne-Sophie Gaget, Chief Growth and Innovation Officer, Edgewell. “We are committed to using our brands as a force for good so that they may have a positive impact on society and our environment, and I am encouraged by the progress we have made so far. The recycling program and use of PCR plastic in our disposables is a milestone in our sustainability journey, and I look forward to partnering with our teams around the world to continually innovate and work toward a more sustainable future.”
Through these actions, Edgewell is delivering on its commitment to develop new products and packaging in support of the circular economy by using more recycled, renewable and recyclable materials, minimizing material usage, and reducing waste. Specifically, the company is targeting to reduce the virgin petroleum-based plastic content in all its disposable razor handles by 50% by 2030. (Web Site) www.edgewell.com

Pillsbury Introduces New Soft Baked Cookies

Pillsbury is taking up residence in the cookie aisle for the first time ever – and the baking is already done. The new line of Soft Baked Cookies are ready to eat out of the package. Pillsbury Soft Baked Cookies are available in Walmart stores and at other retailers nationwide.

Pillsbury makes each delicious cookie using a blend of real butter and shortening for the perfect soft texture. They come in four homemade inspired flavors that they know its fans will love, including: Chocolate Chip: A familiar, fan-favorite made with real chocolate chips. Confetti: Everything you love about a birthday cake, but in a cookie. Sugar with Drizzled Icing: A classic flavor topped with icing. Peanut Butter with Chocolatey Drizzle: The perfect combination of real peanut butter and chocolatey goodness.

“Pillsbury is a beloved baking brand that has been around for more than 100 years, but its products have never been in the cookie aisle until now,” said Jeff Caswell, president, General Mills Snacks Division. “While our fans love baking Pillsbury products in the oven, our consumer research indicates there are times that a ready-to-eat cookie is preferred. We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.” (Web Site) www.pillsbury.com

Ravkoo™, Digital Pharmacy To Deploy medifriendRx Prescription Dispensing Kiosks In Provider Offices And Clinics

ravkoo™, a digital SaaS platform for prescriptions, and medifriendRx are partnering to place convenient prescription-dispensing kiosks inside Florida medical practices. This move will enable providers and medical practitioners to write and fill patient prescriptions in their own offices. ravkoo™ will stock select medications in the providers’ prescription dispensing kiosks appropriate to the medical specialty of the specific physician.

To save time, effort and keep patients safe from adding another place where they would be exposed to other potentially sick people, patients will immediately receive their medications prescribed through the kiosk after their appointment with the doctor. The kiosk offers an interactive touch screen monitor that allows the patient to speak virtually with a live, board-certified pharmacist.

“The Prescription (Rx) dispensing kiosk is going to be located in medical offices in the state of Florida,” said ravkoo’s CEO, Alpesh Patel. “A doctor can request for ravkoo™ to add a kiosk to their office, and ravkoo™ will set it up quickly and efficiently. We want our patients to experience absolute convenience by bringing home medications from just the one trip to the doctor. During these times of COVID-19, anything doctors can do to help their patients avoid having to stand in long lines in areas which may not be well ventilated, will keep them from contracting the virus and ultimately protect their health.”

According to medifriendRx CEO, Max Iantorno, “Connecting medifriendRx with ravkoo’s vast pharmacy network improves the patient’s ability to have greater access to their prescription medication. ravkoo™ is a front-runner in the industry, always searching for the best technology to provide to its customers. medifriendRx works on strengthening the ‘triangle of care’ among patients, doctors, and pharmacists. Our kiosk creates convenience, comfort and safety for all parties involved throughout the prescription process.” (Web Site) www.ravkoo.com

Serendipity Brands Launches Friends Inspired Pint

Super-premium ice cream brand Serendipity Brands has partnered with Warner Bros. Consumer Products, culminating in the release of four new pints inspired by fan-favorite series and movies. The first to be released is the “Friends” pint, Central Perk Almond Fudge, which are available at selects stores and online now. Additional releases in the year include flavors inspired by “The Goonies,” “CaddyShack” and “A Christmas Story”.

The “Friends” Central Perk Almond Fudge pint features decadent chocolate covered almonds and fudge swirls to create a mouthwatering mocha almond fudge ice cream. Meanwhile, “The Goonies” Sloth and Chunk Rocky Rooooaad? pint includes chocolate marshmallow swirl ice cream with fudge covered almonds. The two new pints join a decadent ice cream flavor lineup, including Serendipity’s latest addition, courtesy of newly minted owner and investor Selena Gomez – Cookies & Cream Remix. Other classics include Frrrozen Hot Chocolate, Birthday Cake, Forbidden Broadway Sundae, Humble Pie, Strawberry Fields Sundae and many more. Central Perk Almond Fudge is a permanent fixture in the flavor lineup, while The Goonies, CaddyShack, and A Christmas Story will be limited-time releases. All flavors are available in local supermarkets, convenience stores and other food retailers across the country.
“Friends is a pop culture classic that we couldn’t be more thrilled to create a special flavor for! Our Central Perk Almond Fudge flavor is nostalgia in a pint that makes you feel like you’re with your six best friends indulging in a sweet treat at a coffee shop,” said Sal Pesce, president and COO of Serendipity Brands. (Web Site) www.serendipitybrands.com.

Smoothie King Introduces New Stretch & Flex™ Smoothies

Smoothie King has launched a new line of collagen-containing Stretch & Flex™ smoothies specifically designed to support joint health and flexibility. The new Stretch & Flex™ smoothies are available in Tart Cherry or Pineapple Kale and feature Smoothie King’s new Joint Health Enhancer with Collagen – a proprietary blend of type II collagen that, with daily use, helps increase joint flexibility and mobility and can reduce joint soreness during and after exercise.

“We knew our guests were looking for a smoothie blended specifically for people who love yoga, dance, gymnastics and any activity requiring flexibility,” said Rebecca Miller, Chief Marketing Officer of Smoothie King. “Our new Stretch & Flex™ smoothies with collagen make us the first to offer a smoothie made with this distinct purpose in mind, and we’re excited to partner with Gabby Douglas to inspire guests to keep moving – literally and figuratively – toward their fitness goals.”

In addition to Joint Health Enhancer with Collagen, Stretch & Flex™ smoothies are blended with clean ingredients including tart cherries or pineapple and organic kale, bananas, coconut water, dates, and Sunwarrior® organic plant-based protein. They contain no added sugar and are an excellent source of vitamin C (to support a healthy immune system), protein, fiber, vitamin D and more. (Web Site) www.smoothieking.com

New Tecate Alta Slin Cans Supported With Impactful Merchandising

ALTA in Spanish means ‘tall’ or ‘upper’, evoking the most elevated and high-quality liquid, inspired by the sacred Mountain of Cuchumá located in Tecate, Baja California. New Tecate® Alta is a full-flavored Mexican beer developed and brewed with the same quality and pride as Tecate®, but with only 85 calories, 2.4 grams carbs, and 4% ABV, a great tasting beer that exceeds category expectations.

With an initial March 2021 launch of 12-pack 12-oz. slim cans and single serve 16-oz. cans in Southern CA, AZ, NM, and South TX the brand will look to expand to additional core markets and bigger pack sizes by Fall 2021. The key market launch is supported with impactful in-store merchandising materials include a tuck card, elliptical can, slim case stacker, cooler decal, and basewrap. (Web Site) www.tecate.com

Tessemae Launches Cosmic Jerry Sauce Exclusively At Whole Foods Market Nationwide

Tessemae’s, the makers of the #1 organic salad dressing in the country, has expanded its offerings to include a delicious collaboration with the Jerry Garcia Family, Cosmic Jerry Sauce, which is available exclusively at Whole Foods Market. Tessemae’s and the Jerry Garcia Family designed Cosmic Jerry Sauce as an imaginative collaboration without restrictions. This “everything” spicy-sweet sauce can be used as a dip, dressing, grilling sauce, marinade or glaze for fish, pork, chicken, beef, tofu, vegetables and more.

“The synergy of these three brands is unmatched. When we started working with the Jerry Garcia Family to design a product that felt true to the nature of the rock legend and also brought Tessemae’s own values of ‘simplify food, amplify life’ to the forefront, it was clear that Whole Foods Market was the perfect place to bring the sauce to life,” said Greg Vetter, Tessemae’s CEO and Founder.

“We are thrilled to launch Cosmic Jerry Sauce at Whole Foods Market because it’s a reimagined and creative approach to a pantry staple sauce, leaning into one of our predicted food trends for 2021, Basics on Fire,” said Christina Pearson, Global Category Merchant at Whole Foods Market. “Our customers have already come to know and love Tessemae’s products on our shelves, and they will have even more unique options with the new Cosmic Jerry Sauce and Tessemae’s Pantry line.” (Web Site) www.tessemaes.com

Wawa Launches JOCKO GO Nationwide

Wawa is launching popular JOCKO GO energy drinks full-chain. The energizing nootropic formula combines cognitive support with clean energy and boasts less caffeine for a healthier alternative than what has traditionally led the category in convenience stores.

With six flavors, the keto-friendly, low-calorie beverage is sweetened with all-natural monk fruit and appeals to consumers who have been increasingly demanding natural ingredients and more transparency on labels. Lightly carbonated and with only 95 mg of caffeine, the blend of nootropics and clean energy provides fuel without the jitters or the crash. Current flavors of the JOCKO GO ready-to-drink cans includes: Dak Savage cherry vanilla flavor, named after Medal of Honor Recipient, Dakota Meyer the signature Jocko Pom’r sweet tea and lemonade flavor Sour Apple Sniper, named after J.P. Dinnell, a former sniper from Jocko’s famed Task Unit Bruiser Afterburner Orange, named after retired U.S. Marine Corps officer and former TOPGUN Instructor Pilot, Dave Burke Tropic Thunder, a pineapple coconut flavor and Citrus Psycho, a lemon-lime flavor. (Web Site) www.originmfg.com

Westlab And ProAmpac Deliver Innovative Recyclable Pouch For Bath Salts

Continuing its mission to deliver sustainable solutions, ProAmpac, a flexible packaging leader, in collaboration with Westlab, an international brand of luxury, natural, accessible, and affordable mineral bathing salts, announced a recyclable pouch, ProActive Recyclable R-1050 film for flexible packaging in recyclable pouches for Westlab’s premium bathing salts. Westlab’s bath salts can be found at fine retailers in the European Union and the U.S.

“Partnering with a leading brand like Westlab is critical in bringing to market the latest in sustainable flexible packaging innovations. Westlab’s forward-thinking along with ProAmpac’s material-science expertise proves that greener flexible packaging can support a variety of markets and applications,” states Adam Grose, chief commercial officer for ProAmpac.

These premium bath salts are the first commercial packaging application that uses ProActive Recyclable R-1050 film, part of ProAmpac’s ProActive Sustainability® product offerings. The pouch is considered recycle-ready and approved for polyethylene film collection streams. The new stand-up pouch includes a recyclable zipper closure and HD flexographic printing to ensure clear messaging and branding. Besides being a recycle-ready packaging solution, the new pouch contains almost 10 percent less packaging material compared with the non-recyclable version, without compromising product performance and safety.

“A key challenge ProAmpac faced when developing this recyclable, foil-free pouch was to deliver superior toughness and drop resistance for 1 kilogram of salt product inside while using less material,” said Manuel Jaggi, product development manager for ProAmpac. “R-1050 not only delivers the durability required, but it also provides high heat resistance, which maintains filling machine efficiency. In addition, its high surface gloss gives the packaging a pop-off-the-shelf appeal.” (Web Site) www.proampac.com

Wienerschnitzel Adds Unique Flavors Of New OREO Cookie Shakes To Its Delicious Dessert Menu

Wienerschnitzel!, the largest hot dog chain in the world, has once again partnered with OREO, the iconic chocolate cookie, to create new OREO Cookie shake flavors. In addition to its tasty OREO Cookie Chocolate Shake, the chain introduced a berry creamy OREO Cookie Strawberry Shake and refreshingly cool OREO Cookie Mint shake to the mix.


Courvoisier Cognac Partners With National Urban League To Support Black Small Business Owners And Entrepreneurs

Courvoisier Cognac, the most awarded cognac house*, today announces a partnership with National Urban League, a historic civil rights organization dedicated to economic empowerment, equality and social justice. This partnership is an action-oriented step in Courvoisier’s commitment to empowering and supporting Black and other underserved communities. In addition to this partnership, the premium spirits brand is pledging $1 million to provide lasting support to Black-owned businesses and entrepreneurs over the span of five years.

The partnership will kick-off by addressing the critical and immediate needs of Black-owned businesses as a result of COVID-19 through National Urban League’s Urban League Fights for You Virtual Series. The program’s Small Business Entrepreneurship Summit, slated for Tuesday, November 10, 2020 , will feature two virtual sessions, curated by Courvoisier, tailored to inspire attendees and help Black business owners and other entrepreneurs navigate a new and changing landscape.

“The African American and minority communities are extremely important to Courvoisier, and we believe it is essential for us to support these voices,” said Jon Potter , Managing Director for Courvoisier. “We know this year has brought a lot of challenges, and it’s made us reflect on how we can take action to provide aid to these communities not only today, but long-term. The National Urban League was the clear choice for a partner to help guide us in this commitment. We are proud of this partnership and look forward to doing impactful work together.”

During the virtual series, Courvoisier partners Rhuigi Villaseñor, the designer and creative director behind streetwear brand – Rhude, and contemporary artist Al-Baseer Holly (ABH), whose brightly hued artwork pays tribute to his upbringing and community, will bring their unique perspectives to the online sessions and offer entrepreneurial tips to an audience of small-business owners. The discussion will be led by Marc Parham , the Director of Entrepreneurship for the Urban League of Greater Atlanta , as the panelists provide creative solutions for small business owners looking to thrive in a new digital-reliant world.

As part of the series, Courvoisier and National Urban League will award five monetary grants to small business owners who attend the Summit. Courvoisier’s two virtual sessions include:

  • Retooling Your Business Marketing Post-COVID-19, 4 p.m. EST – The panel discussion will be led by Al-Baseer, Rhuigi, Marc Parham and Courvoisier influencers Brooke Mackie and Chris Roy , as they provide insights, business tips and inspirational anecdotes to help Black small business owners and entrepreneurs when it comes to digital marketing and leveraging the power of social media.
  • Cocktails and Conversations – Virtual Networking Event with Courvoisier Cognac, 5:30 p.m. – 6:30 p.m. EST – Before concluding the Summit, participants over the age of 21 are invited to join Courvoisier and National Urban League for an interactive happy hour featuring Courvoisier® Cognac cocktails and immersive breakout sessions where like-minded small business owners can casually converse. These breakout rooms will be facilitated by Courvoisier influencers alongside National Urban League members, focusing on a variety of topics: Chris Roy and Kwabena “K. Botchey” will focus on social media engagement Cecil Roland “Ro” Coit will talk about creating a loyal customer base Brooke Mackie will focus on building strategic partnerships finally, Alejandro “Alex” Goudie will discuss event promotions in a virtual world among others. Interested attendees must register in advance to receive a Drizly code for Courvoisier product and cocktail recipes. To register, click here.

“Black-owned businesses are essential to our communities and the economy, as the pandemic-induced economic downturn has made abundantly clear,” says National Urban League President and CEO Marc H. Morial. “As economic first-responders, we’ve seen the enormous and disproportionate impact on Black business owners first-hand, and this knowledge served as the inspiration behind our Small Business Entrepreneurship Summit. Through our partnership with Courvoisier, we’re expanding upon our mission in providing valuable assets and resources to Black business owners facing obstacles due to COVID-19 and helping them navigate these challenges with a better roadmap and path forward.”

Grant Application
Through to the conclusion of the Small Business Entrepreneurship Summit, small business attendees have the chance to apply for a grant through the National Urban League for a chance to win $5,000 for their business. Applicants must provide a response to the following question: How would you use a $5,000 grant to help your business battle the impact of COVID-19?** NUL will select winners and award the grants following the Summit. Applicants must be minority small business owners, 21 years and older, who have an operational business that has been affected in some way by COVID-19 to be considered.

For more information on grant applications and the upcoming Small Business Entrepreneurship Summit, please visit: https://nul.org/event/small-business-entrepreneurship-summit

To stay informed on future activations and announcements regarding Courvoisier and NUL programming, be sure to follow @CourvoisierUSA and @NatUrbanLeague across all social media platforms.


What makes ice cream so addictive?

Ahhh . just thinking about why ice cream is so "addictive" brings with it cravings for the sweet frozen treat. Even.

Ahhh . just thinking about why ice cream is so "addictive" brings with it cravings for the sweet frozen treat. Even as a nutritionist concerned with healthy eating, ice cream is one food I can't give up.

Maybe it has something to do with the way the coldness hits my mouth on a hot summer day. Or the creaminess of every bite. Or the chunky chocolatey chips.

The No. 1 driver of ice cream cravings is sweetness, but it shouldn't be too sweet

The melting speed of an ice cream needs to be neither too slow nor fast

Or maybe it's that the thought of ice cream evokes happy memories of special times shared with my family in Sag Harbor, New York, where enjoying ice cream after dinner while walking along a pier lined with boats is a weekly ritual.

Whatever the reason, I know I'm not the only person that has regular cravings for ice cream. According to the International Dairy Foods Association, the average American consumes more than 23 pounds of ice cream per year. That's more calories than we'll ever want to know.

It even shares one key resemblance to other addictions. According to one recent study, the more often we eat ice cream, the more of it we may need to satisfy the craving.

"When you get the answer to that, will you call me and let me know?" joked Steve Young, a consulting food chemist and microbiologist, and a former technical director at Dreyer's and Edy's Grand Ice Cream, who teaches courses on ice cream science and technology to the very people who make ice cream, including at Breyer's and Ben and Jerry's.

According to Young, helping ice cream manufacturers produce ice cream with a high appeal for consumers "is the study of a lifetime." That's because it involves "a lot of applied chemistry and physics," he explained, along with "heavy doses of personal preferences." For example, Young notes, "I love coffee . but if you put it in ice cream format, I can't stand it."

As the co-author of "Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology," he knows a bit more about what goes into making decadent ice cream than he let on. Unsatisfied with Young's non-answer, I pushed until he finally offered me at least a hint at what makes ice cream so delectable.

The 'F-factor'

The ultimate appeal of ice cream, he explained, is anything that positively influences what he calls the "F-factor," or "flavor." And he breaks that down into the perception of any ice cream flavor as a complex combination of six variables:

  • Appearance, or visual appeal of a flavor, which sets you up for what you are about to taste
  • Aroma, as one's mouth warms the ice cream, melts the ice and releases volatile components of any given flavor
  • Acidity, or tartness, that can positively influence a fruit flavor or negatively influence a non-acid flavor such as vanilla or chocolate
  • Taste, as in is the ice cream sweet, salty or savory, or some combination of these?
  • Texture, as in is the ice cream smooth and creamy, coarse, icy or gritty?
  • Temperature, as hard-pack ice cream should be pliable to allow scooping and ready for consumption, between zero and 5 degrees Fahrenheit

Paying careful attention to temperature during delivery is key, because if ice cream melts and refreezes during distribution and storage, this can damage the air cell structure and create large ice crystals, which can negatively affect the texture of ice cream, Young explained.

Sweetness: The biggest driver of the 'F-factor'

The No. 1 driver of ice cream cravings is its sweetness, explained Gail Civille, founder and president of Sensory Spectrum, a consulting firm that helps companies learn how sensory cues drive consumer perceptions of products. Ice cream should not be "cloyingly sweet -- so you can eat more of it," Civille said.

The amount of fat is important, too. To even be called "ice cream," a product must contain at least 10% milk fat, also called butterfat. Premium ice cream tends to max out around 18% milk fat, which can come from milk, cream or butter.

"The more butterfat, the better the mouthfeel," said Deanna Simons, the quality manager of Cornell's Dairy Bar, which produces premium ice cream on campus, including flavors such as Kahlua Fudge and Triple Caramel Bliss. Having a lower overrun, a term that refers to the amount of air incorporated into ice cream, also contributes to an appealing mouthfeel, according to Simons.

So, sweetness -- which contributes to the taste variable -- and fat -- which contributes to texture and triggers that you've eaten something substantial -- are key players in the likability of any particular ice cream. But Civille also points to another interesting food characteristic that plays a very important role in an ice cream's appeal: control over melt.

"The melting [of ice cream] gives an additional sensory experience unlike other types of foods, because you don't get the same transformation [from other foods]," explained Alina N. Stelick, a scientist who runs sensory tests on ice cream at Cornell University's Sensory Evaluation Center.

The melt should be "not too fast" and "not too slow," which can make an ice cream feel gummy, according to Civille.

To better understand the concept of melt, thinks of "mix-ins," such as chocolate chips or nuts. "The ice cream acts as the lubricant," Civille explained. "The ice cream matrix needs to melt slowly enough so you can get at the pieces and chew them and get rid of them before the ice cream is completely gone."

Ice cream companies have perfected the concept of melt by adding a minimum amount of fat, or thickeners and gums, which can mimic the effects of fat if done properly, Civille explained.

Ice cream ingredients: A complex dance

Aside from sugar, fat and melt, companies may use differing amounts and types of ingredients to affect the different flavor variables. For example, a manufacturer might use egg yolk in an ice cream recipe, which may contribute a yellowish color and custardy or "eggy" flavor to ice cream.

Irresistible ice creams are also made with high-quality ingredients. For example, making ice cream with good milk (the source of milk fat and milk solids) is a very important, explained Stelick. "The milk should have a 'very light sweet taste' -- clean dairy notes without any extraneous off-taste or off-flavors," she said. If a dairy case is lit with LEDs, for example, oxidation in milk may occur, which can make milk taste like plastic, she explained.

So there are many factors that go into an ice cream's flavor, sensory appeal and ultimate enjoyment. "It's a complex dance," Young said. "People agonize over the things we are talking about here."

But that's not the end of the ice cream story.

Ice cream 'addiction' can be brand-specific

Here's where ice cream's complexity gets even more interesting: Young explained how you can have all the formula and flavor specifics of the very best-selling ice cream, and yet there's no guarantee that another ice cream meant to "copy" that very same best-seller would taste the same. In other words, there's something uniquely consistent about what any given brand produces, what it sells and "how it eats" -- a technical term that refers to how the ice cream behaves while it is warmed during chewing.

Because of this, Civille goes as far as dividing ice cream "addiction" into two parts: One is, you can be "addicted" to the frozen treat -- all of its general flavor attributes, including creaminess and sweetness. But you can also be "addicted" to a particular brand.

An ice cream lover might be "addicted" to a fun and funky Ben and Jerry's flavor like Blondie Ambition, with chunks of blondies and butterscotch toffee flakes, whereas someone else might prefer H-agen-Dazs' smooth and creamy vanilla.

Because consistency is so important, Civille spends her days ensuring that brands deliver a product that is "unchanged as humanly possible so people have the same sensory experience."

One of Civille's projects entailed helping a large ice cream company match its original imported vanilla as its primary ice cream flavor. The company wanted to guarantee that it wouldn't lose the quality of the vanilla flavor when it had to substitute the original vanilla for another kind.

"A brand of Madagascar vanilla may no longer be available, and so what are you going to do now? You may have to substitute a Tahitian vanilla or use another supplier," Civille said. As an aside, she explained that a lot of vanillas are "fake." "Vanilla should taste like cooked butter, cooked milk and caramel, not fake caramel with artificial butter notes," she said.

The scoop on serving sizes

If there's any good news to come out of our affinity for ice cream, maybe it's the fact that the government is finally recognizing what a serving of ice cream actually is, or should be. Right now, the serving size of ice cream on food labels is listed as half a cup, but it will soon be changing to a more realistic two-thirds of a cup.

So perhaps we'll feel a little less guilty about the large portions of ice cream we actually consume.

Or maybe not. After all, the pleasure we get from slowly savoring a mouthwatering scoop of ice cream on a sweltering summer day counts for something, right?


What makes ice cream so addictive?

Ahhh . just thinking about why ice cream is so "addictive" brings with it cravings for the sweet frozen treat. Even.

Ahhh . just thinking about why ice cream is so "addictive" brings with it cravings for the sweet frozen treat. Even as a nutritionist concerned with healthy eating, ice cream is one food I can't give up.

Maybe it has something to do with the way the coldness hits my mouth on a hot summer day. Or the creaminess of every bite. Or the chunky chocolatey chips.

The No. 1 driver of ice cream cravings is sweetness, but it shouldn't be too sweet

The melting speed of an ice cream needs to be neither too slow nor fast

Or maybe it's that the thought of ice cream evokes happy memories of special times shared with my family in Sag Harbor, New York, where enjoying ice cream after dinner while walking along a pier lined with boats is a weekly ritual.

Whatever the reason, I know I'm not the only person that has regular cravings for ice cream. According to the International Dairy Foods Association, the average American consumes more than 23 pounds of ice cream per year. That's more calories than we'll ever want to know.

It even shares one key resemblance to other addictions. According to one recent study, the more often we eat ice cream, the more of it we may need to satisfy the craving.

"When you get the answer to that, will you call me and let me know?" joked Steve Young, a consulting food chemist and microbiologist, and a former technical director at Dreyer's and Edy's Grand Ice Cream, who teaches courses on ice cream science and technology to the very people who make ice cream, including at Breyer's and Ben and Jerry's.

According to Young, helping ice cream manufacturers produce ice cream with a high appeal for consumers "is the study of a lifetime." That's because it involves "a lot of applied chemistry and physics," he explained, along with "heavy doses of personal preferences." For example, Young notes, "I love coffee . but if you put it in ice cream format, I can't stand it."

As the co-author of "Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology," he knows a bit more about what goes into making decadent ice cream than he let on. Unsatisfied with Young's non-answer, I pushed until he finally offered me at least a hint at what makes ice cream so delectable.

The 'F-factor'

The ultimate appeal of ice cream, he explained, is anything that positively influences what he calls the "F-factor," or "flavor." And he breaks that down into the perception of any ice cream flavor as a complex combination of six variables:

  • Appearance, or visual appeal of a flavor, which sets you up for what you are about to taste
  • Aroma, as one's mouth warms the ice cream, melts the ice and releases volatile components of any given flavor
  • Acidity, or tartness, that can positively influence a fruit flavor or negatively influence a non-acid flavor such as vanilla or chocolate
  • Taste, as in is the ice cream sweet, salty or savory, or some combination of these?
  • Texture, as in is the ice cream smooth and creamy, coarse, icy or gritty?
  • Temperature, as hard-pack ice cream should be pliable to allow scooping and ready for consumption, between zero and 5 degrees Fahrenheit

Paying careful attention to temperature during delivery is key, because if ice cream melts and refreezes during distribution and storage, this can damage the air cell structure and create large ice crystals, which can negatively affect the texture of ice cream, Young explained.

Sweetness: The biggest driver of the 'F-factor'

The No. 1 driver of ice cream cravings is its sweetness, explained Gail Civille, founder and president of Sensory Spectrum, a consulting firm that helps companies learn how sensory cues drive consumer perceptions of products. Ice cream should not be "cloyingly sweet -- so you can eat more of it," Civille said.

The amount of fat is important, too. To even be called "ice cream," a product must contain at least 10% milk fat, also called butterfat. Premium ice cream tends to max out around 18% milk fat, which can come from milk, cream or butter.

"The more butterfat, the better the mouthfeel," said Deanna Simons, the quality manager of Cornell's Dairy Bar, which produces premium ice cream on campus, including flavors such as Kahlua Fudge and Triple Caramel Bliss. Having a lower overrun, a term that refers to the amount of air incorporated into ice cream, also contributes to an appealing mouthfeel, according to Simons.

So, sweetness -- which contributes to the taste variable -- and fat -- which contributes to texture and triggers that you've eaten something substantial -- are key players in the likability of any particular ice cream. But Civille also points to another interesting food characteristic that plays a very important role in an ice cream's appeal: control over melt.

"The melting [of ice cream] gives an additional sensory experience unlike other types of foods, because you don't get the same transformation [from other foods]," explained Alina N. Stelick, a scientist who runs sensory tests on ice cream at Cornell University's Sensory Evaluation Center.

The melt should be "not too fast" and "not too slow," which can make an ice cream feel gummy, according to Civille.

To better understand the concept of melt, thinks of "mix-ins," such as chocolate chips or nuts. "The ice cream acts as the lubricant," Civille explained. "The ice cream matrix needs to melt slowly enough so you can get at the pieces and chew them and get rid of them before the ice cream is completely gone."

Ice cream companies have perfected the concept of melt by adding a minimum amount of fat, or thickeners and gums, which can mimic the effects of fat if done properly, Civille explained.

Ice cream ingredients: A complex dance

Aside from sugar, fat and melt, companies may use differing amounts and types of ingredients to affect the different flavor variables. For example, a manufacturer might use egg yolk in an ice cream recipe, which may contribute a yellowish color and custardy or "eggy" flavor to ice cream.

Irresistible ice creams are also made with high-quality ingredients. For example, making ice cream with good milk (the source of milk fat and milk solids) is a very important, explained Stelick. "The milk should have a 'very light sweet taste' -- clean dairy notes without any extraneous off-taste or off-flavors," she said. If a dairy case is lit with LEDs, for example, oxidation in milk may occur, which can make milk taste like plastic, she explained.

So there are many factors that go into an ice cream's flavor, sensory appeal and ultimate enjoyment. "It's a complex dance," Young said. "People agonize over the things we are talking about here."

But that's not the end of the ice cream story.

Ice cream 'addiction' can be brand-specific

Here's where ice cream's complexity gets even more interesting: Young explained how you can have all the formula and flavor specifics of the very best-selling ice cream, and yet there's no guarantee that another ice cream meant to "copy" that very same best-seller would taste the same. In other words, there's something uniquely consistent about what any given brand produces, what it sells and "how it eats" -- a technical term that refers to how the ice cream behaves while it is warmed during chewing.

Because of this, Civille goes as far as dividing ice cream "addiction" into two parts: One is, you can be "addicted" to the frozen treat -- all of its general flavor attributes, including creaminess and sweetness. But you can also be "addicted" to a particular brand.

An ice cream lover might be "addicted" to a fun and funky Ben and Jerry's flavor like Blondie Ambition, with chunks of blondies and butterscotch toffee flakes, whereas someone else might prefer H-agen-Dazs' smooth and creamy vanilla.

Because consistency is so important, Civille spends her days ensuring that brands deliver a product that is "unchanged as humanly possible so people have the same sensory experience."

One of Civille's projects entailed helping a large ice cream company match its original imported vanilla as its primary ice cream flavor. The company wanted to guarantee that it wouldn't lose the quality of the vanilla flavor when it had to substitute the original vanilla for another kind.

"A brand of Madagascar vanilla may no longer be available, and so what are you going to do now? You may have to substitute a Tahitian vanilla or use another supplier," Civille said. As an aside, she explained that a lot of vanillas are "fake." "Vanilla should taste like cooked butter, cooked milk and caramel, not fake caramel with artificial butter notes," she said.

The scoop on serving sizes

If there's any good news to come out of our affinity for ice cream, maybe it's the fact that the government is finally recognizing what a serving of ice cream actually is, or should be. Right now, the serving size of ice cream on food labels is listed as half a cup, but it will soon be changing to a more realistic two-thirds of a cup.

So perhaps we'll feel a little less guilty about the large portions of ice cream we actually consume.

Or maybe not. After all, the pleasure we get from slowly savoring a mouthwatering scoop of ice cream on a sweltering summer day counts for something, right?


Watch the video: Ο Αποστολάκης έπρεπε να αντέχει την πίεση όχι να κάνει πίσω με την πρώτη στρακαστρούκα (June 2022).


Comments:

  1. Wanahton

    This has stumbled upon it! This has come to you!

  2. Zulukora

    It yes!

  3. Mor

    I thank for the information.

  4. Zahid

    wise is not the one who knows a lot, but the one whose knowledge is useful =)



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